YGG Launches First SUPERQUEST with Axie Infinity
Yield Guild Games (YGG) is introducing a new way for guild members to learn how to play web3 games and earn supercharged in-game rewards with SUPERQUESTS. In collaboration with Sky Mavis, the guild has created the first iteration of SUPERQUESTS with the studio’s hit card-based strategy game, Axie Infinity: Origins, marking another step forward in the organizations’ joint mission to provide the best web3 gaming experience for YGG guild members.
With the guild’s deep roots in the Axie Infinity community, collaborating with Sky Mavis to launch SUPERQUESTS is a natural extension of their long-standing partnership. The campaign aims to be a fun and engaging way to introduce new players to Axie Infinity: Origins and invite OGs to revisit Lunacia, while also developing the competitive skills of veteran players.
Through the campaign, YGG combines learning and gamification in level progressions and rewards, both on-chain and in games. The result is a system that addresses players’ need to build their web3 reputation and sparks the Axie gaming ecosystem with quality player engagement.
SUPERQUESTS also include a comprehensive data reporting system that captures and analyzes data about the community’s participation in the SUPERQUEST, players’ in-game activity, rewards for their accomplishments, and more. The data reporting component ensures that the campaign’s impact and effectiveness can be measured and optimized, enabling YGG and Sky Mavis to further enhance the gaming experience for guild members.
The two parties have worked closely with YGG Community Manager, Kookoo, and YGG Elite player, spamandrice, to develop a curriculum featuring short-form videos that make learning easy and fun. “Sky Mavis has been a pleasure to collaborate with,” said Angel Pui, Product and Growth at Yield Guild Games. “We believe in learning from the best so we recruited Kookoo and spamandrice to start, but we are planning to leverage our network and increase the number of player mentors. This way, we can design the progression levels together and build on the ideas of all parties to shape the curriculum.”
As pioneers in the space, YGG and Sky Mavis have enjoyed a mutually beneficial relationship, complementing each other’s strengths. YGG successfully addressed Axie Infinity’s player demand, and the game served as the inspiration for YGG co-founder Gabby Dizon to establish the world’s first web3 gaming guild, opening up access to a growing community of gamers being rewarded for productive play.
YGG has since evolved to focus on quests and achievements, combining web3-native user acquisition with player reputation and credential systems to create engaging and gamified experiences for players to discover and enjoy new games. This collaboration with the Sky Mavis team allows all guild members to explore Axie Infinity: Origins, which is also highly accessible to new players as it requires no upfront NFT purchases.
YGG co-founders Gabby and Owl of Moistness are joining the first SUPERQUEST as participants themselves. “I am very excited to participate in the campaign with Owl,” said Gabby. “Guild members who are able to complete spamandrice’s challenging Level 3 will get a chance to join an exclusive event where they can play alongside me and Owl — that is, if we manage to complete the level ourselves.”
Participation in this SUPERQUEST campaign will be limited to 2,000 spots. If you would like to be a part of it, make sure to register as soon as possible and invite your friends to join you in this new adventure with the rest of the guild.
“Axie is the most entertaining way to receive a web3 education, which this fun, data-driven campaign demonstrates perfectly.” said Jeffrey “Jihoz” Zirlin, co-founder and Growth Lead at Sky Mavis.
For more information on Axie Infinity, visit their website and Twitter.
Also check out the Sky Mavis website and Twitter.
Join the YGG Discord channel to learn more and follow us on Twitter for future updates.
