On July 31, 2020, the new Allegiant Stadium, home of the Las Vegas Raiders, opened near the the world-famous Las Vegas Strip. We have been working with the Raiders for several years, and we were thrilled with the opportunity to be working with them on the new dual-mode team+stadium app — the mobile destination for all things Raiders and Allegiant Stadium.
David Griffin, Digital Product Director at the Las Vegas Raiders, had the idea of showcasing both the team and the stadium within a single app, in a way that both Raiders fans (coming to home games) and live-event fans (Las Vegas locals and visitors who are interested in, say, concerts at the stadium) could quickly find the information they needed.
In close collaboration with Dave Griffin, we launched the new dual-mode Raiders + Allegiant Stadium app in 2020.
“Allegiant Stadium is a state-of-the-art venue located adjacent to the world-famous Las Vegas Strip. In 2017, we began to dream about what our app design and functionality would be like. We had an ambitious goal to showcase both the team and the stadium within a single app. Our working group was determined to continue best-in-class coverage of the Las Vegas Raiders while simultaneously adding innovative stadium utilities to enhance the app experience as a whole. YinzCam had no hesitation despite an aggressive and fast-paced timeline. The YinzCam CMS allows us to customize and create the wide-ranging types of journeys that we plan to deliver. The new era for our app will feature premium experiences in Las Vegas and YinzCam will play an essential role in helping us stay on the cutting edge into the future. We are grateful to all involved.”
— Dave Griffin, Digital Product Director, Las Vegas Raiders
Each mode is architected to be self-contained, with its own navigation menu, its own content cards, its own More menu, its own relevant links. Each mode has a one-tap button for the user to switch quickly to the other mode. In addition, on the home page, the title bar features a drop-down toggle to facilitate quick switching between modes. Some features, such as mobile ticketing, are available in both modes, to be used by Raiders fans and concert-goers alike. The striking black-and-silver branding of the team is featured beautifully in both modes of the app.
Two of the unique innovations that we had in the Raiders app including the loge-seat mobile remote control for fans to enjoy a premium digital experience for the TVs, as well as mobile ordering with a contactless grab-n-go option. Through a mobile-only Gameday to Go feature that we built in collaboration with the Raiders, fans were able to place their take-out orders via the mobile app, and to pick up their food orders on gameday from a curbside mobile kitchen at the stadium. This was a first for us — while we have worked with other teams on mobile food ordering, the Raiders’ unique twist on this feature allowed fans to feel the excitement of gameday, by bringing the taste of Allegiant Stadium gameday into their homes. More on that in another blog post.
Team Mode of the App
The team mode has a number of features for Raider Nation, including:
- Schedule of home and away games
- Live box scores and timeouts for every game
- Division and conference standings
- Roster, with player stats and depth chart
- Videos of player interviews, coach interviews
- Photo galleries for every game
- Transactions and injury reports
- Coaches and team history
- Live streaming
- Raiders merchandise, including special offers for specific items
- Push notifications
- Mobile ticketing for entry to Raiders home games.
Stadium Mode of the App
The stadium mode has a number of features for stadium visitors, including:
- How to plan your visit to the stadium
- Directions to the stadium
- Parking information for the stadium
- Virtual Venue, including from-your-seat views inside Allegiant Stadium
- Concert announcements
- Mobile ticketing for entry to concerts and live events at the stadium
- Ability to purchase a personalized Legacy Brick featured at the stadium
- Planning to host a private event at the stadium.
Congratulations to the Raiders on the launch of their new app and also on their first season at the new Allegiant Stadium in Las Vegas!
