Imagine a photo of a player’s locker at the Bank of America Stadium, after a home game. Helmet, check. Gear, check. A #20 jersey ever so casually slung over the back of a chair in front of the locker. Check.
Now, imagine your name on that jersey.
This wallpaper is just that. Will Bryan, Digital Experiences Manager of the Carolina Panthers, came to us with a fantastic idea for a personalized digital jersey for fans to enjoy as their phone wallpaper.
Get yours today! Download the Panthers app, head on over to the feature (More > Custom Wallpapers), sign in, type in your first name, and pick the type of device (iOS, Android, mobile, tablet) you want the wallpaper for. In real-time, the feature creates a digital wallpaper that you can download straight to your phone.
We did a social media giveaway with these earlier in the year, but we only did manual edits for a handful of fans. I then took the idea to YinzCam to do this at scale with an automator for the last name. We made it as a feature upgrade for our registered app users to give that group a special perk. When we shared the experience on our social media channels, we had great feedback from fans who didn’t have the chance to get their own wallpaper the first time around. Now it’s available to everyone on the Panthers app! — Will Bryan
#KeepPounding
Here’s Will Bryan, on our September 2020 YinzCast, talking about all of the ways in which he and his team have innovated with the Carolina Panthers app.