Nespresso x Chiara Ferragni: the Ykone campaign that redefines your summer coffee
Summer is around the corner, and Nespresso is celebrating the launch of one of their most highly anticipated collaborations. A partnership built on the shared love of coffee with style, Chiara Ferragni teamed with Nespresso on a one-of-a-kind limited edition collection appealing to coffee lovers, millennials and fashionistas alike. This partnership will be supported by a global 360 campaign throughout the summer season.
Behind this is Ykone, who has worked together with Nespresso and Chiara Ferragani to create a campaign that does justice to the exclusive and unique limited edition. From the creative concept and intentions to the A-Z production aspects, Ykone has fully managed the ideation and production of this campaign and we are very proud to share some of the beautiful visuals today : ykone.com
The creative was driven by creating an evocative universe equally inspired by the two brands. On one hand, the iconic, luxurious and sleek identity of Nespresso and on the other, the style, joyfulness and colorfulness of Chiara Ferragni. The result is a bespoke visual identity designed to inspire the most stylish of your coffee moments.
Nespresso x Chiara Ferragni: the perfect match
When Ykone approached Chiara Ferragni with the idea of collaborating with Nespresso, she was immediately thrilled about the opportunity to customize her own limited-edition collection for the iconic coffee brand. “As an Italian, I am a big coffee drinker and have been a fan of Nespresso for a very long time,” says Chiara.
With her positive disposition, family values and Italian heritage, Chiara was clearly the perfect match to bring together coffee lovers with a limited edition collection by Nespresso. Chiara Ferragni’s engaged community, disruptive ideas and activism in female empowerment and the environment, are all important values to Nespresso that are expressed in this collaboration.
The Nespresso x Chiara Ferragni Collection
Coffee with style. A co-design collaboration transforming the most loved Nespresso machines and accessories with Chiara Ferragni’s iconic style. The symbol of this collaboration is the exclusive pattern, a colorful twist on Nespresso’s monogram with Chiara’s trademark wink.
Travel Mug, Vertuo Mug or both…which will you choose? The perfect summer accessory to enjoy your coffee in style — be it at home or on-the-go.
Another star of this collection are the two co-designed machines: the Vertuo Next by Nespresso x Chiara Ferragni and the Nespresso x Chiara Ferragni Essenza Mini machine. A tribute to Chiara’s love of Ispirazione Roma coffee, the Essenza Mini has been designed with a colorful and lively pattern that features the brands’ iconic logos in fresh pastel colors.
Other collection favorites include the Nespresso x Chiara Ferragani Aeroccino 3, as well as a curated sleeve of Original and Vertuo capsules, which are amongst Chiara’s favorite coffee blends from Nespresso.
Last but not least, the collaboration wouldn’t be complete without Chiara Ferragani’s signature recipe. An indulgent coffee drink inspired by her sweet flair, enjoy Iced Espresso and coconut to create a fresh coffee drink, topped with a touch of cotton candy.
Available today in Italy, the limited-edition collection will be available in 55 countries worldwide on June 2nd!
Already the collaboration has made a huge buzz across social media. We are so proud of the outcome of this amazing project and can’t wait to see it come to life around the world.
Keep an eye open for more content, Out of Home advertising, store displays, and much more to come throughout the summer season…
