Starts are tough! Be it anything, breaking the tip of ice is always tougher than rest of the ice berg. The same goes with video marketing. To reach up to a level where you can start marketing your brand with a video, you first need a video!
Okay, fine! You need a video, but what kind of video? Though every organization has different set of requirement, there are few video types which any organization can start with.
Business Intro Video
The safest bet is an intro video. Irrespective of any business kind, you can create a short and crisp intro video. Even the products which are in their conceptualization phase, can have the intro video to create curiosity.
People like to know about a new product or service and when the creators of that product interact with the audience directly, it is a different connection all together.
Customer Testimonial
Customer testimonials are the social proof of good work. If you are in the market for sometime, you are bound to have some loyal customers. And when your prospective customer listen to an existing happy customer, that increases their confidence in your organization.
A video testimonial is better than a text testimonial because a real person is interacting with the camera with real emotions on the face.
Culture Showcase
A good way of attracting bright employees and clients is by showcasing your organization’s culture. Aspirants are drawn to the companies with great culture and work ethics. Culture showcase videos also demonstrates the vision to solve the customer problems.
A video is the best medium to showcase this, and beyond; it captures the essence of a vibrant working culture.
Now, you have at least 3 tools to break the ice. Get started today!
Note: If you knew this already and are looking for a tool to make engaging videos, FLIX App is a great choice. This free to use iPhone app has business specific templates which will guide you through out the process of video creation and takes care of post production activities like music addition, scenes stitching, brand assets addition etc. on the fly.
You can Download it Here!
