Effective Pre-launch marketing with Quick, Short Videos
Traditionally, marketing teams use to put all their efforts during or just before the launch of the product. Time has changed now! Increasingly, startups and even large companies are getting marketing teams involved very early on, pushing them to come up with innovative ways to grab early adopters even before the product is launched.
Lean Startups, Crowdfunding, MVP, Product — Market fit — all preaches to get customers involved very early on in the product lifecycle. Number of examples in recent time that proves when executed correctly, is sure to reap sweet fruits of success.
Recently, mobile game powerhouse Rovio revealed a new game “Love Rocks” in collaboration with Popstar Shakira. They ran a pre-launch campaign with short videos which generated a lot of curiosity among the fanbase. Apart from Shakira herself, what really worked for Rovio was very interesting “behind the scene” videos.
When the mighty Eagles call…
This is the first video in the series that introduced Shakira to Rovio team.
Gurus?
Second video is where they mock the game concept ideation and keep building a story for momentum.
Shakira + Rovio : Love Rocks
Third and final video in the series, Shakira becomes one of them and also introduce the Love Rocks game.
From inception till release, they took their users along with them and strategically released teaser videos before and after the launch.
While not everyone can have a Star like Shakira, but one should be still able to generate good amount of visual contents to increase visibility, curiosity and buzz before launch.
This inspired us @Yogurt Labs to extend our upcoming product FLIX App. FLIX is DIY video maker tool that helps businesses of all sizes to create professional looking videos from smartphone itself. FLIX can be used to produce short & nifty “behind the scene”, “work in progress” or any kind of interesting original/storytelling videos. We want to empower your marketing team, so they can exploit the power of video through visual storytelling.
If you want to know more, signup to get early access, you can also request a one-on-one Demo.
