Introducing your business to an unknown audience can get tricky sometimes, specially through a video. And, as a famous saying goes “When in doubt, stick to basics”. It is often best to keep your videos short and crisp. We take a look at 3 simple steps to introduce your business.
1. Talk about yourself
Your audience loves to know about the person behind the curtain. When you put a face to your business, it sets the credibility of the product. When you tell your customers why you are so passionate about your offering, people starts relating more to it.
2. Talk about your business and how you can help your customer
Take your customers deeper. In the beginning of the video, you have set your credibility, now is the time to woo your customers.
Tell them why your business offering is better than thousands of other in the market.
Address the pain point of the customers and how you go an extra mile to help them.
It is also very important not to over exaggerate but staying true to your audience.
3. Let customer know a way to contact you
You have done all the heavy lifting and now is the time to leverage that. The best way to end a business intro video is to let people know how to get in touch with you.
Remember to include things like your business email, phone number, company website address and if you have a physical store than mailing address is absolutely necessary.
Videos are best way of connecting with your audience not only because you put a face to the name but also because of the emotions on that face. A business video needs to tell a compelling story which encourages your audience to take the final leap of the marketing funnel i.e. make a purchase.
Note: FLIX App is a mobile platform that help business produce professional looking videos. The hand crafted storyboards help users at every step of video creations. Download the free app today and start telling your story.
