Why Customer Testimonials are a Mine of Pure Gold?
Remember the last time you bought a pair of headphones online or purchased a perfume. Where did you start? Probably you started by going through the customer reviews for the product. And why is that? Because, these reviews are from real people who have used these products.
B2B consumers are no different. When researching for a product or services, one of the most persuasive piece of content they look for is a testimonial by another product user. When someone else talks about your product, it is the best possible validation of the quality.
Written customer testimonial have proven their worth but organizations need to take a step further i.e. video testimonials. Sure they require more time and effort but videos are one of the most credible form of endorsement because the words are literally coming out of a customer’s mouth. Videos are more persuasive and need very little time to watch, as compared to written testimonial.
But, what needs to be in that video testimonial?
All you need is to ask these 5 simple questions to the customer for maximum effect.
- A brief introduction and what were you looking for?
This sets the credibility of the testimonial within 10–15 seconds of the video. The audience can relate with the customer who availed the service. - How did you come to know about us?
Here a customer either establish your social presence or word of mouth. If it is latter, the better, because it further validates your credentials in the industry.
- Why you chose us above other competitors?
When a customer choose you above tens and hundreds of competitors in the market then you definitely hold an edge above others. This can be in terms of quality, customer service, cost or a combination of these things. Use this part to highlight the USP of your business. - How have your experience been with us?
This is an obvious part, the customer will shoot a video testimonial for you only when his experience with you has been exceptional. Try to ask customer that one thing which stood out and made him feel special. - Make a final endorsement of the product or service.
Hearing a satisfied customer making a pitch for your product or service not only make a positive impression but it also build trust by backing up the claims you made about your business.
Simplest of the customer testimonial videos are capable of inducing a positive impact on your prospective clients. If you are not utilizing the word-of-mouth from the happy customers then you are missing out on huge sales opportunity.
Note: FLIX App is a mobile platform that help business produce professional looking videos. The hand crafted storyboards like Customer Testimonial, help users at every step of video creations. Download the free app today and let your customers be the flag bearer of your social branding.
