Your best audience is in your psychographic data
Companies can make good prospects for different products based on affinity category.
This means that, if you know your customer, how they spend their day, what they love to do and share, you can improve your marketing by aligning your strategies with their interests.
There are more useful data than sex, geography, age, as known as demographics data, so “who” they are.
There are data about their interests, preferences, habits.
There are data about why they love cereals instead of biscuits, doing trekking or having a swim.
These are psychographics data, they tell you “why” people buy something and they can help marketers to sell better and widen their audience.
I’ve written on this topic a full article titled Let machine learning find your best audience, published in AI Tribune magazine.
Here you can find a deep insight into psychographic data use for a better marketing strategy, as well as tips about using machine learning and artificial intelligence to dig out these data in a more efficient and useful way.
Good reading!
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