Lessons in History — Gabriel Medina
The Genius of Proper Branding
Tippecanoe & Branding Too
It’s one of the most famous political campaigns of all time. William Henry Harrison, general and hero from some of America’s wars of the early 19th century, would soon become more famous for holding the presidency for the shortest amount of time (31 days), which still stands today.
Before that unfortunate record, though, the Harrison presidential campaign provided historians and marketers alike with a quality lesson in branding.
A Quick Bio
The son of a founding father, William Henry Harrison was born in Virginia in 1773. That made him the last president who was born a British subject. Originally attending medical school, Harrison’s father died leaving the young student unable to afford to continue his studies. Thus, in a move that would define the rest of his life, he abandoned his medical ambitions in favor of a military career.
Harrison earned his stripes in a number of battles and wars against the indigenous peoples of North America. He participated in the Battle of Fallen Timbers, which ended the Northwest Indian War. Seventeen years later, Harrison led a military force at the Battle of Tippecanoe against the Tecumseh Confederacy from the Great Lakes…
