What really is a “Product Vision?”

Product experience from Microsoft to Apple (and one more)

Alishah Novin
Feb 26 · 9 min read

I’ll start by answering the question: A product vision sets the direction of the product, product-line, or company.

Visions are tricky things. When we talk about “vision” and “visionaries” there’s an element of the ethereal. There’s a feeling of the visionary seeing into the future…