9 ways you can use YouTube for your business!

Prachi Mohan Srivastava
Youngsters'Journals
3 min readFeb 13, 2018

We all know YouTube as a one-stop for videos and to be honest it is quite engaging. According to a recent research, YouTube is said to be a billion-user network, the largest audience online.

From kids of age 6 to elders of age 80 are using YouTube. It is a source of knowledge, entertainment, business, learning and much more. One more attractive feature of YouTube is that it pays its users. So, because of this feature, many people are making a lot of efforts to upload engaging content.

Other features of YouTube are:
-It allows you to have live streaming
-360-degree videos
-Subscriber notifications

Here’s how you can set up your own YouTube channel:

-Firstly, you’ll need a google account so that you can like and comment on YouTube videos. But a google account does not make a YouTube channel. A channel is a profile where all your videos are saved chronologically and divided into various playlists by you. You can have your own channel banner and profile picture and set a featured videos for the visitors.

-Once you have your google account, you’ll now need to set up your channel. Go to the YouTube app or web browser and you’ll see a “SIGN IN” option in red. Click on it and complete the setup process.

-After completing the process, go to the options panel and select “CREATE A CHANNEL” and proceed with the further steps.

Now that you have set up your own channel (personal or business type), here are 9 ways you can use it for your business:

  1. Advertising-

YouTube gives the opportunity to play ads before videos which give the monetary benefit. You can post your ads as well as allow ads in your videos.

2. Engaging content-

You can post videos which can be about interviews with experts or an important presentation. Content that provides knowledge is always in demand.

3. Product demo-

A visual demonstration of a product is easier to understand. This not only makes a good manual but also brings ease to use.

4. Your website-

You can add YouTube videos to your website if required. The videos can be by others or your own video will do the work.

5. Earn-

The most famous feature of YouTube is that it pays its users. Youtube pays per view based on adsense, when you monetize your videos you get paid per 1,000 views. You can use the money for your business.

6. Promotion-

Events, parties, meetups, programs, etc can be promoted through videos as well. A small teaser can be shown to give a glimpse of what will the event be about.

7. Training-

Many businesses spend time and money on training new employees regarding the work. Well, YouTube can be used as a free of cost training session for the freshers.

8. Introduction-

A video showing a tour of your office can be shown. This helps the people to know the workplace better before joining.

9. Feedback-

A series of videos can be dedicated to customer feedback. This brings in the positive image for the business.

Thank you for reading!

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Prachi Mohan Srivastava
Youngsters'Journals

Writer | Social Media Acc Manager | Content Strategist | Graphic Designer