For some, the idea of a personal brand is new and complex. Some think that they don’t want to “be a brand.” Some others think Branding is not for them; it is for celebrities. Some even think Branding needs Professionals working on the individuals to build the Brand. Building a brand is not as complicated as it might be perceived. Branding is sharing your expertise and experiences, showcasing your achievements, getting the due recognition while building trusting connections, continuously nurturing your strengths — that’s all it is — and it’s so important in today’s context, particularly so, when you want to be differentiating from others.
Fair though, branding is not something you do for a few weeks or a few months. Many people will see the benefits of investing time and energy into a branding strategy in the longer term. So if you want to take more control of your profession, career, then get serious about your personal branding strategy. Here are five benefits that make it worth your time:
1. Show Your Uniqueness
Investing time and effort in your personal brand is crucial to your success. If you are asking, “What’s in it for me?” You should know the most important element of a personal brand is that it helps you be yourself, stand out from the crowd and carve out your niche. After all, there is no competition for your unique self. Your brand is the essence of who you are. There’s a huge difference from a professional who has worked to develop a strong personal brand, versus another who hasn’t invested any resources in developing an online presence. Consider your brand as your digital reputation, portfolio, platform, and an extension of your business card. Your personal brand will make you more valuable to those looking for you. Together your brand and your experiences are credibility builders and door openers.
2. Control the Perception
Branding is about how you are perceived in the market, and today you have control over that perception. Personal brand management is about cultivating the pieces that tell your story. You build your reputation with your willingness to share your knowledge and expertise. In today’s socially connected world, our reputations have become global, making our brand more important than ever. Social media has given us an opportunity like never before to communicate with others and shape personal brands with a myriad of online tools. You can proactively build, maintain and protect your name in the public eye by authentically investing in your brand.
3. Build a Following
Each social media outlet offers you the opportunity to build a following by generously sharing your time. With focused effort, a plan and allotted time, you can become known as an expert in your profession. Before putting in your time though, make sure you take time to think of the goals.
4. Leverage your brand
When you invest time in building your personal brand, you can leverage it to reach valuable connections, find the right avenues for business or career, secure a high level visibility. Your brand can be the gateway for other entrepreneurial pursuits, services, and pursuing those passions you always wanted. Look at leveraging your brand as an Equity builder.
5. Learn From Your Connections
Branding helps your connections and viewers to understand who you are and what your value proposition is so they can reach out to you for just the right thing you need them to. As you build a network, you will be creating your circles of trust, interested in you and what you have to say. You in turn can learn about them, about what they like and need. Your brand is your story of your profession, passions, goals, achievements and interests. It may take time and money and effort to cultivate but once you establish and continue to nurture it no one can take it away from you.
These benefits are definitely worth spending the time and energy on creating, building and strengthening a personal brand.
With rockon.me, you will be able to reap all these benefits successfully without leaving the platform. You will get to create your customized profile, interact with your connections and build your following by posting to all your other social media platforms simultaneously with a single click.
CEO and Founder of rockon.me- A Personal Branding Platform