I’m an Introvert Who Hated Working on My Personal Brand — Until I Did it My Way
Hi, my name is Claire, and I’m an introvert. Despite being passionate about marketing and loving the challenge of telling other people’s stories, I struggle with the fundamentals of marketing myself.
Here are two related facts:
- Introverts don’t like being the center of attention, promoting themselves or standing out in a crowd.
- The career research is in: Personal branding is valuable. If you’re interested in becoming a leader in your field or landing your dream job, you need to set up and maintain a digital presence that tells people who you are and why you’re special.
For an introvert, these two truths can cause a lot of anxiety. How can I have a brand if I hate drawing attention to myself?
>> Find out how at The Muse.