Why Personal Branding?
You are your business. Clients choose you not because you have a cool business card or a snazzy office, but because something about you makes them trust you and decide that you can give them something that they value. Clients choose to work with you.
The biggest mistake we make by considering that customer chooses us because they need us, but in reality, the customer chooses us because they trust us.
Trust is the important factor that makes you different from the competition. Competition can be internal or external. if you are working in an organization, you may have noticed that some teams are getting more projects as compared with other teams, what makes one team different from the another, it trusts for the quality of the with the better profit for the company.
The myth about the personal branding is that it is limited to the person who is in the professional services and wants to represent him/herself as a brand. In reality, personal branding is important for even if you are working as an employee. As once said by Martin Luther King Jr.
If a man is called to be a street sweeper, he should sweep streets even as a Michaelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street-sweeper who did his job well.
Make your work known by your name. The better you work the better you build your own image and branding. It is all about how we perform in our lives. Personal branding helps you build many connections that can eventually lead opportunities to you.
As per Rick Haskins, Multichannel News
Developing a strong personal brand can be the key to rising above the competition. It serves as shorthand to convey your skill set and style — whether you’re a coordinator looking beyond your current job responsibilities or a midlevel network executive aiming for the presidency. Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.
Personal branding is a mixture of who you are as a person? and what are your skill sets? However, the importance is more on the skill sets as compared with the person as nature. For example, if at any of the projects other teams are facing the troubles to implement and they ask your help each time, you are already on the way to build your branding. To maintain this you need to make sure to sharpen your skills along with the personal skills to support teams anytime.
It is important to give your best efforts and time to build your own brand, building a brand is not an overnight job. It needs continuous improvements as well as adding and sharpening the skills.
