Why photographers should focus on LinkedIn
As a photographer, I know very well how overwhelming the social media landscape is these days. I am Maurice Jager, and I’m recovering from S.O.S — Social Overwhelm Syndrome.
As a photographer you have so many opportunities to market yourself with Facebook, Instagram, Twitter, LinkedIn and what not. The question you should ask yourself is whether all these platforms are actually worth marketing to.
LinkedIn for Photographers
I’m a headshot photographer mostly, and my work is used a lot on LinkedIn, and as such LinkedIn is a natural habitat for me to build a business, but it can be a tough thing to figure out.
I’ve received numerous emails and questions on social media from photographers on what I’m doing to build my business on LinkedIn, especially since I don’t make a secret of getting the majority of my business through the this particular platform.
LinkedIn is the platform to develop new client relationships and you’ll learn how to take charge of your photography business by taking advantage of the massive opportunity that LinkedIn offers you by getting in front of the right people that actually need your service.
LinkedIn can become overwhelming quickly. It is more or less the same platform as any other, but it has its quirks. I actually mean this in a very positive way. LinkedIn offers opportunities other platforms don’t.
Recently, I’ve teamed up with content creation expert John DeMato and created the most extensive LinkedIn training for photographers. With over 6 hours of explainer videos and written content to help you as a photographer to take advantage of everything LinkedIn has to offer.
This training includes, but is not limited to:
1. Set up your profile
- Your name on LinkedIN
- Your headshot onLinkedIN
- Your LinkedIN headline
- Keywording and formatting your LinkedIN headline
- Smashing your summary
- Benefit from the character limitations in your summary
- Add visual content to your LinkedIN summary
- Who can see your connections; only you vs your connections
- Viewers of this LinkedIN profile also viewed
- The importance of using LinkedIN in english
- LinkedIN ranking: The art of repetition
- Your public profile url
- Add links to your most important websites
- Make sure your contact info is current
- Keyword your job title and work experience
- Make your profile about who you serve.
2. Set up your profile
- The most important couple hundred pixels on LinkedIN to build your network
- Your connections vs your network
- The importance of adding all your emails
- Importance of network size
- Always add a personal note
- Use the QR code when connecting in person or add it to you email
- Using the nearby feature
- Use your lockscreen as a lead grabber
3. Creating content for LinkedIn
- What the hell am i supposed to write about for LinkedIN
- Where to “mine” idea nuggets
- How to organize and keep track of your idea nuggets
- How do you connect emotionally with your audience
- Nuance > norm
- Leverage your past work history in a way that relates to your audience
- Write to one person and not to everyone that has a pulse!
- How to create consistently awesome testimonials
- How to leverage written testimonials
- How to leverage video testimonials
- Leveraging “informal” testimonials
- What the hell is a quote post?
- Create a quote post format
- What am I doing with this idea nugget?
- The benefits of repurposing your content
- illustrate your process
4. Sharing your content on LinkedIn
- Using the three definite content categories
- What is OPC and how to use it?
- When to best post your content
- The first hour
- How you can post links to go off LinkedIN without losing reach
- The best image dimensions in posts
- Scheduling your content for free
- How to automatically create a content library
- LinkedIN pulse. What’s the point?
5. Engagement on steroids
- How to make LinkedIN work for you
- The four categories you want to use to organise your audience
- How to filter your feed to find specific topics based on your personas
- How to monitor peoples activity without you becoming a stalker
- Find leads through comments on your connections posts
LinkedIn training for photographers
For more information and to get started, make sure you check out the link below:
John DeMato is a branded lifestyle portrait photographer and content creation expert, and, alongside his portrait and headshot photographer partner, Maurice Jager, they co-founded a photography community, Screw The Metadata.
