10 GOLDEN LAWS OF COPYWRITING!

“He who writes, writes in vain unless he is able to say more than he’s saying” — Master Zhou Chow (Zen copywriter, 904 BC)

1. Don’t be boring

2. You don’t know your audience as much as you think you do.

3. Polarize. Indifference is worse than ‘hatred’.

4. If you write for ‘everyone’, you write for none. Cults start small.

5. Purpose not product! Stand for something above the product.

6. Have conversations. Transactions will follow.

7. Don’t hide being ‘small’. Proclaim it. Great story happens when ‘small’ fights ‘big’ and wins it. Not when ‘small’ tries looking ‘big’ but fails to impress.

8. Be honest about your mistakes. They’ll understand. heck, they’ll love!

9. Write more, write often, write with passion.

10. Romance facilitates commerce. Show you care. Its OK to exaggerate. Flattery works when you really mean it.

11. Test everything! Don’t just believe us. Ofcourse, you won’t.

Oops, I only said, 10. Ignore the eleventh ;)