Thanks for the over 30% of GMC Inspire users who installed Inspire R11 since its release in February. When you downloaded it, you were expecting to see the new UI. What you might not know is that your new UI was a preview of something larger.
In addition to my four years of work with the Inspire product line, I am lucky to have been working with the teams at Satori Software and Human Inference since September 2016. One thing we have done with the three teams is synchronize the development cycles. That means that the PMMs (Product Marketing Managers) have been synchronizing our calendars and planning sessions.
So what? Well, we looked around the markets that we participate in to see what course we want to set. We see that there are several companies that participate in multiple markets. That makes sense, as a lot of companies grow through acquisitions. GMC was acquired by Neopost, as was Satori Software and Human Inference. So, that’s common. What is uncommon is to see companies that acquire multiple software companies actually integrate them post acquisition.
So, we decided to do just that. As a result, the UI you saw in Inspire R11 is a preview of what you will see in many of our other products in either their June or October releases. We called this “Project Green Stripe.” We saw that the market was focusing on Customer Experience (CX) by scoring customer interactions, redesigning customer engagement, and reorganizing client-touching departments within the business.
We were interested in this, so we decided to participate. Two people on our PMM team are on Boards of Rutgers University’s CX and Design Thinking programs. Another PMM member is a CCXP (Certified Customer Experience Professional.) While we were learning and participating, we came to some realizations. First, the multi-market companies seemed to be talking about CX for consumers, but not delivering it to their business clients. So, we decided to change that.
You can see that we’re walking the walk. You’ve already seen the new UI in Inspire. In the coming months, we will be bringing our software assets closer together. We are aligning our release calendars, coordinating our development projects, simplifying our licensing, and integrating features across the entire product line. It’s the start of something big. You’ll be hearing more about this, I promise you.
Originally published at www.gmc.net.