Opening your IT company’s blog to guest authors

ScienceSoft, a Texas-based custom software development company, has opened up guest blogging on their website. This is a powerful tactic other IT marketers might want to borrow. Here’s why:

• Win #1: New content at no cost. Now some of the content you need for your SEO will be created by third parties — for free, apart from possible editing costs. This means reduced content marketing costs overall.
• Win #2: Boosted SEO. More content means more traffic, plus a host of new backlinks — guest bloggers will definitely want to re-use and promote their posts across the web.
• Win #3: Increased brand awareness and sales. Basically, you are using other brands to promote yours. A guest blogger will share their article with their audience, but that’s your website where this audience will end up reading it.

So what does it take to attract guest bloggers to your website?

Well, first of all, you need to make an attractive proposition for other businesses looking to get valuable backlinks and grow their brand reach.

That said, your blog should attract enough monthly visitors. How many is enough? ScienceSoft boasts 30,000 monthly unique visitors. The more the better, of course, but that’s the average number you want to aim for, to begin with.

What else would you need to make your guest blogging program a success?

• Come up with strict writing guidelines
• Create promotional blurbs to help guest bloggers share their content easily (think of pre-crafted social media posts, etc.)
• Aim at bringing experts and influencers to your platform first to raise the value of your blog for other authors

Have you already launched guest blogging on your website or just planning to do it? Share your thoughts in the comments.