A New Beginning: YfDFI Finance Rebranding Proposal

Calliba
Your Finance Decentralized (YFD)
3 min readDec 31, 2020

Community puts forward rebranding proposal as YfDFI Finance takes DeFi Industry by storm.

YfDFI Finance have gained significant attention within the DeFi community since their conception in October. What started as just an idea between a group of DeFi enthusiasts has quickly become reality. YfDFI Finance boasts the creation of the world’s first ever fully community-driven DeFi Solutions Project. The beta versions of their DEX is complete, with the full version due for release Q1 2021. Governance, SWAP Protocol and Self-Banking are also scheduled to be released Q1 2021, followed by Insurance and Ventures in Q2. In keeping with the community-centric nature that exists at YfDFI Finance, we listen closely to all community suggestions. The community has proposed a rebranding campaign be set in motion which will be voted on in the YfDFI Finance community forum. More details will follow mid-January.

What’s In A Name?

As one of the dominant solutions projects within the DeFi arena, YfDFI Finance’s brand is going to be seen by hundreds of millions of potential investors and users. It is not enough just to provide bullet-proof financial products, we also need to catch the interest of the crowd. The very first thing a newcomer learns about a project is their name and their ticker, closely followed by their logo. Whilst the name “YfDFI Finance” has served us well so far, the time has come for a cleaner and more concise brand name. And that is why the community has put forward the idea forward to drop the “..FI Finance” and take on the name of our ticker instead — YFD, standing for “Your Finance Decentralized”. This proposal will be made officially within the community forum, to be voted upon by the community as a whole. Forward-thinking members of the community have already secured the domain “www.yourfinancedecentralized.com.

“Your Finance Decentralized” encapsulates everything that YfDFI Finance stands for, in as concise a manner as possible. DeFi, at its purest definition, is the complete decentralization of finance. This means that no one entity or organisation is in direct control of your finances, they belong to you. YfDFI Finance will provide the platforms but the user will retain control, and answer to no-one other than the blockchain. DeFi = Your Finance, Decentralized. This rebranding will not change who we are or what we do, only what we look like on the exterior. Our image is very important when reaching a global audience. First impressions count for a lot.

Going Forward

Rebranding, if voted in, will have zero impact on any of our smart contracts. It will of course mean alterations to our website and social media profiles, as well as important edits on some of our partners’ platforms, as well as Coingecko and CoinMarketCap etc. The cost and disruption caused will be minimal and quickly offset by the advantages of having a stronger and more attractive name and logo.

In-keeping with the community-centric nature of YfDFI Finance, the logo design Gig will be added to the Gigs and Rewards Telegram Channel. If you are skilled in graphic design, then you will be invited to submit your design for the new logo. The top 5 designs will be voted upon within our Governance platform and the creator of the winning design will be rewarded 1YFD for their contribution. The four runners-up will each receive 0.25 YFD. To submit, post your Logo Design on Twitter and tag your submission with the hashtag #YFDlogocomp or you can also submit it through the official YFDFI Telegram channel https://t.me/yfdfi_finance. More details regarding the logo design requirements will also be released around mid-Jan.

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