‘Click Here’ The Road To Nowhere. Why No One’s Clicking Your Links in 2018

Are you still asking your users to ‘Click Here’ in 2018? No wonder your users aren’t getting to the thing you want them to.

‘Click Here’ — When designers, developers, marketers and all other website tinkerers want to lead their users to the next stage in their website, more often than not I see the words ‘Click Here’.

For example: If you want to read more about this amazing article click here

Here’s 2 reasons why click here won’t work in 2018:

1. We don’t click, we touch

June 29, 2007, the first iPhone was used. Since then, we’ve been tapping, swiping and touching our way through the internet.

We don’t click touch screens. Therefore, ‘click here’ will just confuse and alienate 60–70% of your website visitors.

2. Click here doesn’t tell people where they’re going next

When users land on a your website, the usual goal is to (gently) push them through to the next stage.

Asking them to ‘click here’ does not tell them what to expect next, it doesn’t tell them where they’re going. Therefore, they start asking questions like:

“Why should I ‘click here’?”

“What happens when I click here?”

“Where do I go when I click here?”

These are just a few questions that will pop-up in your users head within miliseconds.

As Steve Krug famously said “Don’t Make Me Think” (he even wrote a book on it — you can buy it here).

Making your users think slows them down, stops them making action and help them to find another website that doesn’t ask them to ‘click here’.

Think: What Will Happen After They Take Action?

So lets be kind to our users and guide them. Think about where you’re sending them or what thing will happen when asking them to take action.