Branding
Yousign’s redesign
A fresh new identity to meet our goals
Reinventing the electronic signature experience
We believe that we can renew the way agreements are made and eradicate the old-fashioned signature. We are convinced that this will lead to a better world of work for all.
This is the reason why we are setting our clients free from constraints through legal, fast and easy-to-use solutions.
Our brand should embody these core beliefs and support our ambition to lead the European eSignature transformation to modern and sustainable agreements.
How will we get there?
By acting with conviction and humility, all together. By always pushing our ideas to the limit. Asking ourselves if our work will have a positive impact, if it is user centered, consistent. And above all, making it simple.
Because we believe that we can positively change the world of work, we must make electronic signature approachable.
→ This led us to a global major update of our brand to fit with this mission.
Bold & ambitious + Passionate & attractive
These adjectives are the core values of our brand. We want you to feel them in our appearance and all our communication from now on.
New logo
First things first: our new logo.
We created this logo to unleash our potential, in order to reach our goal. It symbolises our recent dynamic, about how we’re thrilled by this challenge. Simple and radical, also keen, strong and kinetic. It reflects everything we believe in.
Evolving colors
We set a new color palette, more sensitive to better match with our enhanced proximity.
Typography refresh
We have chosen Recoleta for titles. This font features familiar, vintage, yet fresh, modern flavors inspiring a form of sensitivity and contrast.
We keep using URW Geometric® as our secondary font. Inspired by geometric typefaces. It has been designed for modern usage and will increase the usability and legibility of our communication.
Photography redefined
All photography we use must embody the reality of companies freed from constraints while capturing faithful representations of people in their everyday working life. We want these pictures to inspire you, we believe that images have the power to change our worldview and our behavior.
Illustration reset
To extend this vision we updated our illustrations for a manual, sharp and delicate style.
Iconography refinement
As illustration and photography, all our icons are both functional and human.
Key benefits
Our brand is now better embodied and more holistic, increasing consistency among all support and especially tied-up with our goal.
All collaborators embraced our new brand very fast and it was warmly welcomed by the management team.
“Yousign was created in order to democratise eSignature by providing a solution that must combine simplicity, trust and security. Our goal now is to provide the best experience for our customers. This new branding is the perfect illustration of what Yousign is! “— Luc Pallavidino, CEO.
This is just the beginning of the story. We will release our Design System very soon, this newly shaped design language will evolve with next objectives. We’re all excited about Yousign’s future and the future of the brand.
Agreements will never be the same.
→ Yousign’s media kit
