This is YouTuber

A Digital Magazine for Online Video Creators

Mike Wilhelm
YouTuber Magazine
3 min readSep 30, 2016

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YouTuber’s mission is to support online video creators at all levels — from those with a million subscribers to those with a hundred. Within these articles, you’ll find stories and insight relevant to let’s players, vloggers, pranksters, beauty experts, product reviewers and more. You’ll find interviews with top YouTube personalities and industry leaders. You’ll be presented with guides introducing you to free production resources and content inspiration. You’ll read our opinions about important topics and topics that aren’t so important. In short, we hope that in every issue of YouTuber you’ll find nuggets of information that help you make your channel better.

“But Mike! YouTube is about videos, not articles. Whatever you want to say, say it with video!”

No one has made that argument harder than me. At Videomaker we constantly ask the question, “Would this idea be better conveyed with video?” And the answer is usually yes. Video is my life. I’ve been lucky enough to have made video my full-time focus for the past 16 years.

But video isn’t the best solution for everything.

When you need a deep understanding of a topic, the more active process of engaging with an article allows you to absorb information at your own pace. You can spend extra time with ideas or pause to reflect on ways to use those ideas in unique ways — not to mention the fact that referencing an article is often easier than scrubbing through a video when you need to look up a tip on the fly.

Having a YouTube channel is a craft and a skill like any other. It takes time, dedication and continuous learning to improve. Even today’s greatest YouTubers are still learning and evolving. With YouTuber, you can dig deep into the concepts that will help you make outstanding videos.

This isn’t TIME Magazine or National Geographic. We’re not high-minded publishers on a soapbox. We’re YouTubers ourselves. Our writers are YouTubers. We love this community and we hope to give back to it by sharing the knowledge and insight we’ve picked up over the years. In doing so, we hope you, our readers, are inspired to give back as well and write your own articles for YouTuber.

That’s why we’ve created YouTuber; It’s is how we YouTube without YouTube. We hope you’ll join us.

publisher/editor: Matthew York

associate publisher: Patrice York

director of content: Mike Wilhelm

managing editor: Nicole LaJeunesse

web developer: Katherine Gabales

multimedia editor: Chris Monlux

art director/photographer: Susan Schmierer

director of sales: Terra York

director of business development: Lindsay Steinberg

director of finance: Stephen Awe

accountant: Ryan Awe

marketing & fulfillment manager: Tiffany Harness

account manager: Jessica Rowe

YouTuber is published quarterly by Videomaker, Inc., 645 Mangrove Avenue, Chico, CA 95926. ©2016 Videomaker, Inc. All rights reserved. Reproduction of this publication in whole or in part without written consent of the publisher is prohibited. The YouTuber name is a pending trademark, property of Videomaker, Inc. Editorial solicitations welcomed; publisher assumes no responsibility for return of unsolicited material. Editorial-related photos and artwork received unsolicited become property of Videomaker Inc.

Videomaker Inc. makes no representation or warranty, express or implied, with respect to the completeness, accuracy or utility of these materials or any information or opinion contained herein. Any use or reliance on the information or opinion is at the risk of the user, and Videomaker Inc. shall not be liable for any damage or injury incurred by any person arising out of the completeness, accuracy or utility of any information or opinion contained in these materials. These materials are not to be construed as an endorsement of any product or company, nor as the adoption or promulgation of any guidelines, standards or recommendations.

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Mike Wilhelm
YouTuber Magazine

Content and digital media executive. On Medium I write open letters to my nieces which I hope they’ll read when they’re older.