Design Matters.
Design is an integral part of a business, whether you are a startup or an established firm …
Design Matters.
“Brand graphic is the most valuable asset for any business”
Unfortunately, startups continue to dismiss this key asset which could potentially boost their business activity. Yes, sorry to disappoint you but Microsoft Word will not do the job. How can you expect your startup to grow exponentially, if you are not even willing to even invest in your brand?
A quality product/service requires a quality design. What is going to make you stand out in a competitive market?
Are you “Kate’s Florist” or are you “Lubliner Florist” …
Please, invest in your branding — a bad logo can increase unnecessary costs and that you will not be aware of. Well-designed, meaningful, simple designs can catch the eye of your potential customers, the more customers, the better right? So why would you want to risk it…
I am sure you are hardworking, passionate, you love what you do …
However, your potential customers do not know this and it is your branding that will provide the perfect opportunity for you to demonstrate to your potential customers, why they should purchase your product/service.
Small business owners typically run on limited resources, and while each wants a beautiful website, clever logo, and compelling marketing collateral, they’re not always willing to pay professional rates to get them.
Being an entrepreneur is all about sacrifice — paying professional rates to get a logo or website designed is not a cash loss, it is an investment. That £50 that you paid for that logo is going to save you a lot of money in the future — having to rebrand your whole business outlook after years of poor designs, is not a position that you would want to find yourself in.
Trying to win back customers after tainting their perception of your business through the use of poor graphics is time consuming and it is just frustrating!
When you sow the seed of a great design, you will reap a beautiful harvest, which will consist of many customers, in Jesus name.
A story that I will always remember regarding design is the story of the famous Nike “swoosh” — a design that only cost $35 but has generated billions of dollars worth of profit.
Take that in.
Yes, design matters — if you care about the growth of your start-up, you will also take a deep consideration in investing in a design.
Hire a graphic designer to be a part of your team or use a freelance graphic designer — let them take the pressure off your back! By all means, if you are a creative and truly believe that you are capable of designing your branding, go ahead, utilise your God-given talents.
Design is something that no business can live without.
I am a self-taught freelance graphic designer, passionate about changing the perception of an individual through the art of graphics. If you are a need of a graphic designer, I would be more than happy to help!
I am fully booked for May, but to book spaces for designs from June onwards, whether this is a logo, poster, business card or Snapchat filter, you can reach me at bernsds.com — Fill in the contact form and I will be with you as soon as possible.
Keep grafting, keep going, but never neglect your designs because ….
Design matters.
