Yucan.io — Revolutionising the Loyalty Economy with Blockchain

Yucan aims to be the industry leader in position to strive above the current crisis, with the World’s First DEX for loyalty points

Customer loyalty programs are proven methods for growing and sustaining market share. Consumers who are already enthusiastic about a brand are more likely to continue buying and be the ideal target market for future new products. In the saturated consumer market today, there will be massive competition and staying ahead is key to survival.

Many retailers find themselves in a low-growth world. Millennials new habits and changing technology platforms are disrupting the industry and stalling growth. Cost-cutting is a common strategic response, but retailers should focus on customer loyalty. However, loyalty programs may not be enough in today’s economic climate.

Revamped Framework for Loyalty Points

A growing trend of loyalty points globally reveals an untapped potential exceeding the $126B loyalty market. As the world moves towards digitalisation, loyalty points’ portability as a universal currency in a pandemic-stricken economy will drive the consumer market as well as the loyalty economy.

It is extremely important for loyalty points providers to unlock hidden value from overlooked loyalty silos via universal redemption and payment network integrations. These trends will open loyalty programs to new ways of operating.

The impact of the Covid-19 pandemic on consumer behaviour will transform retail commerce as well as financial services forever and therefore, innovating is extremely important to survive in these unprecedented times.

As brick-and-mortar retailers close, it paves the way to exponential eCommerce adoption in an age of economic uncertainty. This opens up an opportunity for loyalty program providers to supply much-needed liquidity and monetary relief for consumers. But in order to unlock loyalty points’ true potential as a valuable form of currency, retailers should think more like fin-tech firms and bridge traditional reward models with financial technology paradigms. This is where Yucan steps in to innovate and accelerate the loyalty economy.

The Loyalty Economy Enabler — Yucan

At Yucan foundation, our platform will provide users around the world access to the novel loyalty points economy — with trade-able pools of loyalty points wrapped in ERC20 tokens from airlines, hotels and many others.

Yucan aims to create new monetization models out of loyalty programs that will create value for both business and end consumers. By transforming loyalty points into a currency that can be spent across our network within the ecosystem, we are able to create frictionless and high-volume transactions. Yucan will be at the forefront of operationalising loyalty points into omnichannel “currency”.

Business Solution

Yucan has a wide network of loyalty program partners and provides solutions that will help make businesses’ loyalty programs more valuable and engaging.

In return, this will drive revenue and increase overall profitability of each

program. By bringing brands together into Yucan ecosystem to scale and

leverage on one another’s strengths, we offer the ideal solution to the existing fragmented loyalty point system.

-Increased user engagement

Yucan allows businesses to top up, trade, share loyalty points to meet reward thresholds/ goals that help increase program satisfaction and long-term engagement.

-Increased revenue

Yucan will support the businesses’ programs with marketing that includes data-driven campaigns and analysis. By joining the ecosystem of loyalty programs, it increases awareness of your brand’s program. By integrating the loyalty point campaign virtually in Yucan’s app, businesses can cut down cost for providing physical cards as well! Let’s go eco-friendly and cut down on plastics ;D

Consumer’s benefit

It’s not all about creating value for businesses. If there are no consumer adoption, the loyalty economy will not be complete.

- Instant Tier Upgrade

How often are we frustrated about not being able to hit a certain tier to upgrade our membership. On Yucan blockchain platform, users are able to buy loyalty points at a bulk/ cheaper fee, to top up their accounts and achieve a certain reward or loyalty tier status, which would, in turn, give them more benefits or discounts in the long term. Fret no more about missing a tier!

-Expired Points No More

When will my points/Airmiles expire? Should I use it soon? My points are expiring, but I don’t intend to use it anytime soon. What can I do with it?

This is some of the common worries and questions for loyalty points.

But on Yucan, there’s no such worry. Because you will have the ability to un-expire points back into your account!

-Integrated Points System on Yucan App

One for Airmiles, one for travel accommodation, two for shopping, one for transport, and the list can go on and on. Do you really want to keep so many cards in your wallet? SAVE YOUR WALLET SPACE FOR CASH INSTEAD!

Unclutter your wallet by scanning the code on the Yucan app instead of carrying multiple physical cards around. Save time tracking points on multiple programs, and space in your wallet. Trust me, it’s a lot more convenient.

Yucan DEX

This will be the key engine behind our ecosystem.

Yucan’s native token, $YUC will facilitate the transaction between the various loyal point pools and the payment token, USDT. $YUC has a utility function to transact between these various tokens. If you are into DeFi and Cryptocurrency DEX, think of it as a peer to peer exchange that allows swap for loyalty points. The loyalty points will be “wrapped” as an ERC-20 token.

This will involve various key components from DeFi protocols such as Automated Market Makers, Liquidity Mining and rewards sharing models.

That’s not all for Yucan. We will be releasing more detailed write-ups about our platform and how we will revolutionise the loyalty economy. Or you can find out more on our website and whitepaper!

By now, you are probably wondering how you can participate in the Yucan ecosystem.

With YuCanSwap, YuCan!

The Bridge — YuCanSwap

While Yucan mainnet launch is set to be launched in 2021, you can start participating in our ecosystem in 2020 via YuCanSwap!

The goal of YucanSwap is to achieve equitable distribution to the community before Yucan.io launch our mainnet. The crypto landscape is ever-changing — we see a need in adopting liquidity mining to incentivise more community members to be part of us, at the same time, to reward all of our early supporters with our yield token, YYU.

Seeing the growth of DeFi and the benefits of an AMM protocol in 2020, YuCanSwap is created to allow Yucan ecosystem early adopters to reap the benefits of DeFi protocol at the initial stage while getting reward through yield-farming. With Yucan’s mainnet launch due in 2021, the goal of YuCanSwap is to achieve equitable distribution to the Yucan community before our mainnet launch in 2021. YYU token holders will be integrated into our mainnet upon launch, by migrating to YUC through a swap bridge mechanism upon mainnet launch.

YucanSwap and $YYU launch details will be released soon. Stay tuned on our channels for the latest update. Very soon, you will love your loyalty points even more than ever!

Follow our channels to get the latest update!

Yucan.io Website
Yucan Whitepaper
Yucan.io Twitter
Yucan.io Telegram

YuCanSwap Channels

Website: https://yucan.finance/
Documents: https://yucanswap.gitbook.io/yucanswap/
Twitter: https://twitter.com/SwapYucan
Telegram: https://t.me/YuCanSwap