6 Month “Survival Check” As a Sole Designer @ Startup

Yu Zhao
Yu’s Newsletter
Published in
2 min readSep 7, 2021
“It’s all magic”

This is a*Thinking In Progress* article. It is recommended to share *Work In Progress* early and often, so it must be okay to share *Thinking in Progress* early and often, yes?

Let’s be real: Being a solo designer isn’t the career path I’ve planned for myself. But things happen, and I need to adapt.

Here are some potentially controversial ideas I have — ideas that deviate from “UX Design Advice” from designers working at more mature design orgs.

#1 Sometimes, you can’t be proactive; the best you can do is being reactive and “give the best reactions.”

Example: Project planning. As I’m writing this article, there are 7 product squads at the product team. They each have UX projects from time to time. And I need to manage 7+ different timelines.

One way to get better at planning is to be proactively involved in each squad’s quarterly planning meetings. But hey, if I were to join 7 differnet teams, I’ll be sitting in meetings all day and have no time to design.

So in this case, I ask PMs for all the projects that havee a “UX” need for the quarter and create my own timeline. Then I negotiate with PMs in advance so I have a little bit more leap time.

#2 Sometimes, seeing big pictures by itself doesn’t drive results; knowing when to “go after the big fish”, when to “focus on tasks at hand” is more important.

This really is a case-by-case situation. But maybe these following questions can help identifying whether you want to catch the bigger fish or not?

  • Are we creating more design/tech debt, by focusing only on tasks at hand?
  • Is the motivation of the project “reactive” in nature?
  • Is the project a huge blocker to other initiatives?
  • Do you, the designer, have the time to step back to think about the bigger picture?
  • How important “time” is in this project?

#3 Sometimes, your org doesn’t have the resource to test assumptions; so it becomes important that you see and challenge your assumptions often.

#4 Sometimes, allying people to take on “big overhaul” or “process change” is not possible, people are busy; identifying “small-wins” can go a long way.

--

--

Yu Zhao
Yu’s Newsletter

Product / UX / Interaction Designer. Title doesn’t matter. Opinions are my own.