Experience the Next Generation of Mobile Fashion eComm: z-emotion’s Innovative 3D Applications at MWC 2024
Barcelona | February 26–29
In the Fashion and Retail industries, the advent of mobile 3D technologies has revolutionized how consumers approach eCommerce and mobile usage. As technology continues to advance, it further enhances our digital experiences and unlocks new possibilities. Whether it’s capturing 3D content or visualizing intricate environments, these innovations are reshaping the future of mobile devices and commerce.
That’s why z-emotion is excited to announce its participation in MWC, the prestigious world mobile conference. From Monday 26th February to Thursday 29th February, we invite visitors to explore our cutting-edge 3D technologies, specifically focused on virtual try-on and virtual styling available on mobile applications. These immersive experiences elevate the customer journey and foster greater customer loyalty. In fact, incorporating 3D in eCommerce can prolong the time users spend on your website, ultimately boosting sales. This is because 3D provides users with more information and a real-time experience compared to static and flat images.
This is the case of Nike’s Virtual Styling Campaign. After the experiment of 3D printing in footwear making, AR in sneaker-fitting on Nike’s app, Nike teamed up with z-emotion to offer its customers 3D shopping experiences with exclusive interactivity.
As part of Nike’s marketing strategy for its eCommerce website, online campaign Virtual Styling enables members to customize their favorite look and share them on social media. The process is simple. Once the member joins the event, they will enter a digital showroom which allows them to customize their avatar. This event engaged 20,000 members over a week and multiplied product exposure of selected items. By implementing 3D technology, Nike enhances digital shopping experience for its members, and successfully attracted more signups for the virtual styling experience.
With the power of Metahuman from the Unreal engine and z-emotion’s state-of-the-art 3D technology, we offer realistic avatars and true-to-life 3D garments that are rendered in real time. This 3D feature enables online customers to enjoy a try-on experience that mirrors real-life shopping, empowering them to make faster decisions. z-emotion’s expertise in handling massive traffic coverage on the cloud makes real-time 3D rendering more accessible and less demanding for eCommerce sites. We take care of the heavy lifting, ensuring a seamless and efficient experience for both businesses and customers.
BLACKBRIAR, a Korean-American backpack brand, is another example of utilizing 3D technology in mobile applications. Motivated by both necessity and a strong desire to drive change, the eCommerce and marketing team has eagerly embraced the innovative 3D trend.
By partnering with z-emotion to digitize their complex backpack designs, they have successfully minimized the need for physical prototypes and simplified photography and post-production processes. z-weave 3D design software met all the designers’ needs, leading to fewer physical samples, a more sustainable approach, and increased room for creativity.
Fill out the form now to secure your spot and schedule a meeting with our team at the booth. See you in there!
