Hyungji Elite’s x z-emotion Breakthrough at Shanghai Fashion Week
Hyungji Elite, a prominent player in the premium school uniform market, made waves at the recent Shanghai Fashion Week with its innovative approach to kids’ wear. Collaborating closely with z-emotion, Hyungji Elite showcased a remarkable fusion of fashion and emerging technology.
z-emotion’s 3D simulation software provides designers with intuitive tools to effortlessly digitize garments, enabling them to meticulously replicate real-world clothing in the virtual space. Its user-friendly interface and advanced features streamline the design process, allowing for quick iteration and customization.
For this project, we could easily achieve high-quality content leveraging the Unreal Engine’s robust capabilities and were able to animate the garments with realism. By effortlessly merging fashion design with technology, Hyungji Elite set a new standard for the industry, demonstrating the immense potential of digitalization in fashion.
The highlight of the show was the unveiling of digital twins of two baseball jumper-style products, which garnered significant attention from local officials and fashion enthusiasts alike. These digital twins were meticulously crafted to mirror their real-life counterparts with astonishing accuracy, blurring the lines between the physical and virtual worlds.
Speaking on the success of their collaboration and participation in Shanghai Fashion Week, an official from Hyungji Elite expressed pride in the brand’s ability to showcase both its product excellence and technological prowess. “As a leading brand in the premium school uniform market, we have become a hot topic in the local area by demonstrating differentiated product competitiveness as well as advanced technology using AI,” the official stated. “We have further strengthened our position in the Chinese premium school uniform market.”
The strategic decision to leverage digital twins not only highlighted Hyungji Elite’s commitment to innovation but also underscored its ambition to expand its footprint beyond the domestic market. “At the same time, we are making every effort to advance into the global market by expanding into additional markets such as Southeast Asia,” the official emphasized.
Hyungji Elite’s participation in Shanghai Fashion Week marks a significant milestone in the brand’s journey toward global recognition and dominance. Through their pioneering use of digital twins and advanced AI technology, they have not only captivated audiences but also solidified their position as trailblazers in the realm of fashion and technology. As they continue to push boundaries and explore new frontiers, Hyungji Elite is poised to redefine the future of kids’ wear and beyond.
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