How to apply broad UX research into design & development

To get to a successful product launch in a competitive market, user experience research activities are crucial. We had Stuart Winchester, CEO and founder of the insurtech startup Marble, and also Adi Sundar, CTO, to cover how they did it.

We cover from why self-awareness is important in anything, but especially if you’re going to start to invest real dollars into building a digital product, to how to pivot when you realize you are not tackling your target audience’s main pain point.

We also talk about what are the opportunity and the solution spaces and why those are important, among many other interesting topics you’ll find truly useful while researching your own product: doing things by hand, facing constraints, not being too ambitious, and so on.

Get to know our guests

• Stuart Winchester is the CEO & Founder of Marble. Before that, he launched and led Better.com’s insurance vertical. Prior to Better, he ran General Assembly’s NY campus. Sometimes he makes small, early-stage investments, particularly if he thinks he can be useful. Find him on Twitter. Connect with him on LinkedIn.
• Adi Sundar is a product leader with 8+ years of experience across FinTech, Proptech, and enterprise product development. He joined Marble’s founding team soon after its inception to help turn the idea of creating a product that helps members save money on their insurance while helping carriers save money on marketing and retention into a consumer product. He has a special knack for helping non-technical founders turn their vision into beautiful products. Find him on Twitter. Connect with him on LinkedIn.

Resources, articles, and tools we mentioned

You can watch the streaming on Youtube and Linkedin. And remember, if you like our Lessons From Digital Crafting, you can subscribe wherever you get your podcast.

Originally published on Z1’s blog.