m-Commerce — Black Hole

In a search for the best m-Commerce platform

It’s quite indisputable that most of the shopping is happening on mobile. Forget shopping, even most of the web traffic is coming from mobile devices. So if I want to do e-commerce, then a good website is not going to cut it. It doesn’t matter where you choose to setup your shop, what matters is where your customers are. And you know, they are on mobile.

It doesn’t matter where you choose to setup your shop, what matters is where your customers are. And you know, they are on mobile.

Looking at the options today, I could see that Shopify is the goto place for setting-up an e-commerce store. So one would expect that they also have a mobile counter-part, sadly they don’t. A quick google search led me to this:

  • Shopify has a mobile app
  • It’s for the owners to manage their stores.

Bummer. Given a choice of whether Shopify should create a mobile app for it’s store’s customers or for the store’s owners, I would have voted for an app for the stores first. But anyways they choose to do an app for the store owners first. So where are Shopify’s shops left with when it comes to m-commerce? The answer is not surprisingly — responsive website. Simply not enough.

Responsive website is simply not enough. It’s just a dead fish in deserted waters.

And of course there are template based app makers like Appipy, which can create a mobile app for your Shopify store. But forget it, it’s not going to happen with Apple’s ban on white-labelled apps.

4.2.6 — Apps created from a commercialised template or app generation service will be rejected.

Of course, it’s quite unfair in the first place to expect Shopify or BigCommerce to offer an app, as they never promised m-commerce. So are they ever going to have a mobile strategy? It’s up to them. But are they still relevant to reach an m-customer, I doubt it.

Million, perhaps a billion dollar question: Is Shopify still relevant?

State of M-commerce today

Another google search for “m-commerce platform” brings up the following options:

  • Frameworks for creating mobile apps (for developers)
  • Platforms that could power mobile apps (again for developers)
  • Template based mobile creation sites like Appipy

Interesting I also found a discussion on Quora on the best m-Commerce platforms and the result is pretty much the same. Almost all of the solutions present today fall into either of the 2 categories:

  • Either responsive websites for mobile or
  • Frameworks for building mobile apps
In a nutshell, there are ZERO m-Commerce platforms today and this my friend is m-Commerce blackhole.

If solved well, this is a trillion dollar opportunity. It’s quite a surprise that it hasn’t happened yet. It will be interesting to see what platforms emerge to fill the void.

May be not all that black?

Zagl is an innovative way to fill the void. Taking inspiration from real world shopping malls and the value they offer the shops, we have come up with an idea of an e-Shopping Mall, and you might have guessed by now, it’s like setting up your shop on Shopify, but with total focus on m-Commerce.

Zagl is a shopping mall on a mobile app
Left: Mall’s Shop Search — Right: Personalised Shop Collection of a customer
Home Screen of Youngdom Fashions, Newyork

Eager to open your shop on Zagl, stay tuned, we are opening soon 🧞‍

Photo by rawpixel.com on Unsplash