Zagl’s place in e-commerce world
As there are a lot of e-commerce solutions out there, I wanted to compare Zagl and give you a sense of where it fits in the entire spectrum
Top 10 e-commerce platforms
The following picture is a screenshot that I took from https://ecommerce-platforms.com/
It is basically a comparison chart of the top 10 ecommerce platforms at the moment. If I were to compare Zagl to the list, I would like to highlight two key differences:
#1 Mobile Based
None of these top ecommerce platforms listed above are mobile based. They all have a responsive mobile website, but they are all primarily web driven. We can all agree that people are increasingly spending their time on their mobile phones and modern ecommerce platforms should definitely have a strong mobile strategy to provide a meaningful experience for the consumers.
This is one of the primary reasons why we started Zagl and I also wrote an article titled m-Commerce black hole in the very early days of starting the project which talks in detail about the lack of mobile commerce platform and the opportunity it presents for new startups.
Simply put none of the top 10 ecommerce platforms have a strong mobile strategy
#2 Community Driven
Again none of the platforms listed above are community-driven. Basically all these platforms provide a sales portal at the best where the customer can make a purchase.
So basically a customer would end up in the portal driven by some other medium such as Facebook or Twitter or a blog, and would disappear after making the purchase. While some of them have got the ability to collect the user’s email, I believe it’s quite old fashioned and we could do better than that.
Zagl on the other hand is built from the ground up to be a community driven
At the heart of Zagl are the communities created around individual shops, providing a unique avenue for each of the shops to engage with their audience by posting what’s new and by sending push notifications.
We have also used a technique called Anonymous authentication, using which a user could simply follow a shop without providing an email or phone number. I believe this is a unique way of building an audience without really asking the user to provide any personal information up front.
In light of the above observations, it’s not appropriate to try and fit Zagl on the list above, instead it will be much more interesting to create a new list of mobile based e-commerce platforms where Zagl rightfully belongs.
Alright if Zagl is not really comparable to any of the e-commerce platforms listed above, how about comparing it with Amazon or eBay.
If you are selling your product on Amazon, please be mindful of the fact that you are not a shop anymore, you are one among the thousands of sellers who are selling their products on Amazon.
You no longer have an identity on this platform and all that really matters is the product and the price. You neither have a brand nor an audience
On the other hand Zagl is all about giving the identity back to the shops. You could imagine Zagl as a platform to establish your brand and build your most valuable asset — your audience.
And before I conclude, the post will not be complete without a word on pricing:
- No commissions - Unlike Amazon or eBay which charges percentage commissions for each other, Zagl is totally a commission free platform. Which means most of what the customer pays for gets into your pocket.
- No subscription - Every platform in the table above is subscription-based, but Zagl is totally subscription free, so there’s absolutely no monthly commitment that you had to get into when you setup your store on Zagl.
I would like to highlight two common themes among platforms when it comes to pricing:
If you want your identity and space, then pay a subscription — Shopify and friends
If you want to dip into my audience and renounce your identity, then pay a percentage commission — Amazon and friends
In summary, Zagl is a bold move against the existing conventions of the e-commerce world both in the way it works and the way it’s priced. In essence, we marry together the best of the community building aspects of Facebook along with e-commerce aspects of Shopify.