Ooki website case study: a fun adventure through the crypto world
How to use design to win over users and create a sense of trust in a fintech company? Having worked with crypto clients, Zajno knows exactly how important it is to make the design friendly, bright, and welcoming to increase site engagement. Today we reveal the secrets of how we created the Ooki design.
Timeframe: 1 month
Zajno role: concept, art direction, product design, UI, UX, animation, engineering, full-cycle product development
About the client
The ‘Ooki’ platform is a reliable and distinctive way to trade, land, and stake your crypto. The platform combines all functions for trading and solves crypto issues in one place. The company’s philosophy inspired us to create branding, design, and animation for the homepage with the help of Lottie library. Zajno team joined all efforts to find the balance between the complexity of this advanced subject and important information for crypto lovers.
Space for everybody to share a trading experience
Our goal was to streamline user experience and make it stand out. The task was challenging in terms of the website translation since words take up different amounts of space in English, Japanese, and Korean. Now, when we optimized the space for text and characters, the page is running like a clock.
Accept cookies as a visual identity
We strived to create the design of the website as unique as possible since there are multiple crypto platforms that look alike and remain unnoticed. Here at Zajno, we utilized live and cartoon characters which proved to be compatible with the overall idea of the website. Moreover, crypto has always been associated with humorless graphics and hectic stock exchange, but never with something light and entertaining. By using a cookie as a symbol, we told a visual story of the platform’s features and solutions.
What is the result?
- Designed and developed a homepage with 2D animation and illustrations in a short period of time;
- Created 3 homepage versions in 3 different languages;
- Made a portfolio with dozens of new cartoon characters;
- Won 4 trophies on CSS Design Awards, and 1 trofie on Awwwards
Conclusions
Given it’s a website dealing with crypto issues, we endeavored to instill the essence of the crypto world in these cartoon characters and make them look trustworthy to people. In other words, we aimed to dispel a fear of ‘unseen’ online currency through cartoon-looking creatures.
