What If Apple, Google or Amazon Accepted Bitcoin?

Published in

ZapChain Magazine

3 min readApr 1, 2015

How huge would that be? Here’s what the ZapChain community thinks.

Three companies. Three major influencers on our daily lives.

Apple, Google and Amazon are huge technology companies that could cause a monumental shift in thinking if they started accepting bitcoin.

So, what if one of these companies were to accept bitcoin? What could that mean? Which one would have the biggest impact on the bitcoin industry?

ZapChain’s expert community has spoken

Known for its lineup of Mac computers, the iPhone and iTunes, Apple has been ranked the most valuable brand in the world.

The company is trying to compete with bitcoin through its mobile payments product called Apple Pay.

“Apple would not have as strong of an impact compared to Amazon or Google.”

Unlike the other two companies here, the likelihood of Apple accepting bitcoin and the subsequent effect it would have might be smaller.

Google makes 95% of its revenue from ads, a business model it knows is unsustainable for the long term.

“If Google AdSense and YouTube started to pay out in bitcoin, I think that would be very impactful.”

Google’s interest in digital currencies is high. Its Google Wallet platform hasn’t done well and it invested in digital currency startup Ripple Labs.

Amazon is the largest online retailer in the United States. It exerts a lot of influence on the digital economy.

Many consumers buy things regularly via Amazon. Because of this, Amazon’s impact on bitcoin, if it were to accept it, would be gigantic.

“All are great companies, but I buy 20–100x more from Amazon than Google or Apple.”

Startup Purse.io does most of its business just being a broker for bitcoin transactions on Amazon. They help users save up to 30% on Amazon.