5 things I learned designing in-store digital experiences
A busy environment is a challenge, but not a disadvantage.
Supermarkets and department stores are visually packed environments, they are loud, filled with crowds and brands, all fighting for attention at once. They can be physically and emotionally exhausting, so, how to brake the noise?
1. Be simple and direct.
Shoppers don’t have the time, you need to get your message across quickly and the message needs to be simple. Don’t clutter the UI with CTAs and lengthy copy — remember is not a website. If you do, shoppers are just going to feel overwhelmed and leave the experience. Initially, try to engage the shopper by using a single CTA, then provide them with relevant options and information. Always make sure the journey is intuitive and that it doesn't contain any dead ends.
2. Is not all about the offers.
Of course shoppers like a good deal, but a coupon or an offer not always guarantees a purchase. Providing shoppers with a little bit more information regarding your product things like reviews, videos or quick games, are proven to secure your shoppers attention and a place for your brand in their basket.
3. Always add value.
Shoppers are craving for help when it comes to decision making. It doesn’t matter how loud your message is outside the store, when shoppers are in front of your product, you need to give them a little bit extra, and that extra doesn’t have to bring down your profit. Simple things, like the ones mentioned previously, add so much more value to the experience. The option to view ratings, to watch a quick demo video, or give recipes and recommendations can guarantee a purchase, and if to that you add an option for the shopper to take that information home, you can win their loyalty. What brings me to my next point…
4. A memorable element.
Your product is in their basket now, it is going home with the shopper. How do you keep your message alive? How do you make them ‘rinse and repeat’? Make sure your digital in-store experiences are always giving shoppers the option of providing data. This information is going to be given to you because you have taken the time to get to know them, because you care about them and you are providing them with relevant information right on the spot. Try never asking for your shoppers personal details with the promise of future promotions and insights, as it’s going to be perceived as spam.
5. Move fast.
Innovative digital experiences don’t have to take ages to be ready, push you to create new content or resources or be expensive. In no-time, our software platform will help you build and deliver a simple or sophisticated interactive customer experience. With very little help from us you can build, manage and monitor touchscreen campaigns. If you are curious about our product, just drop us a line at info@zappit.co, we will be happy to talk :)
