How integrating Zarget with Intercom improved our Lead conversion!

Karthic Keyan
Zarget Stories
Published in
3 min readJul 24, 2017

For Over a year, Our Customer Support team @ ZargetHQ has been using Intercom to communicate with our potential leads and convert them into customers. For those who don’t know what Intercom is:

Intercom is a messaging tool that lets you talk to consumers almost anywhere: inside your app, on your website, across social media and via email.

The Problem?

Throughout our journey, We have witnessed many of our customers trying to explain their queries/ the issues they face through long conversations via Intercom. This takes a lot of time & patience for our Support Executives to understand their queries & to figure out the actual problem they are facing with our product. Keeping this in mind, We wanted to help our Customer Support team by integrating our own Zarget’s Session Replay with Intercom to reduce endless conversations with our customers.

Zarget’s Session Replay feature lets you see what your visitors are doing on your website/product.

Zarget’s Session Replay in action!

How does it Solve?

Zarget + Intercom integration allows you to see the most recent session of your potential lead within your Intercom dashboard. Next time, when you get support queries on Intercom, you can simply check their recent Session video and quickly find out a solution for that issue/query without taking much time. This has helped our Customer Support Team @ Zarget to solve user queries really quick and improved our conversion rate.

Alright! How Do I Integrate Zarget with Intercom?

To Enable integration, All it takes you is 3 simple steps.

Step 1: Integrate Zarget JS and Intercom code in your Website.

Step 2: Enable Intercom from the Integration Page inside our Zarget App.

Step 3: Create a new Session Experiment @ Zarget.

Voila! You have now successfully integrated Zarget with Intercom. :D

Now, Go to your Intercom Dashboard and visit a Lead’s profile page. You will see Zarget Session replay URL pushed to his/her activity feed. Click on the “View Recording” to see what the visitor been doing on your site. Don’t forget to check our docs here to learn about the integration in detail.

Session Recordings pushed to Intercom

What is in store for you?

If you love intercom as much like we do, It’s now your turn to make the most out of Intercom with Zarget — The All-in-one CRO Suite. Through this Integration, Your Support Query Addressing time will drastically be reduced, which can help you convert more leads into Customers thus improving the conversion rate.

We also have seamless integration with top CMS, E-commerce & Data Analytics tools. Here is a glimpse of our integration page.

Any Questions? We hear you! :)

We strive to put our customer first. Do you have any queries integrating Zarget with Intercom? Or have an Integration request in your mind?, Feel free to write to us at integrations@zarget.com.

Sign up for our free 30-day trial & try our new integrations right away! We would love to see your feedback @zargetHQ on twitter.

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