What to A/B test? Top elements you should experiment with!

If A/B Testing isn’t relevant, Google would not have run more than 2000 A/B tests in a year! So all of you with websites, go ahead! A/B test your pages and hike your conversion rates. But there are about a gazillion testable elements on your landing page, so where do you begin A/B testing? Also, results vary for every page, and you won’t know what works until you test it.

So, to help all the optimizers out there here is a little visual something showing the top elements you can start testing, along with stats on what did and didn’t work for various companies.