How the human brain can affect design decisions

Srishti Khatri
Zazzy Studio
Published in
2 min readAug 10, 2021

What happens when our eyes and brain don’t sync?

When we approach an associate degree object, our brain usually makes changes so that size and brightness of the object seem constant.

However, once we move our heads back and forth, the alternating patterns appear to move and vary in each size and brightness. Images formed by simple outlines, 3D perceptions, and overlapping images trick your eyes and picturise how simple elements create overwhelming visual impacts.

That’s what optical illusion is.

One attainable rationalization to this theory of optical illusion can be — our sensory system. According to Adam Hantman, a neuroscientist at Howard Hughes Medical Institutes, there’s a dirty little secret about our sensory system. It’s slow, it lags. Our brain is not aware of what’s happening right now, instead what happened 50 milliseconds ago and in the case of vision, hundreds of milliseconds ago.

In layman language, an optical illusion is caused by the disconnect of how the eye and brain work simultaneously.

Patrick Cavanagh — a research professor at Darmouth College Canada, says, It’s crucial to understand that we do not see reality; instead, we’re seeing a story being created for us.

“Reality is constructed by our brain.” — Patrick Cavanagh

Optical Illusion spotlights the most intriguing and eye deceiving graphics design.

Illusions aren’t just science; they’re provocative art. They force us to re-interpret our senses and our sense of being in the world. These illusions tell us about the accurate nature of how our brain works.

What are your thoughts on this phenomenon of optical illusion — Overwhelming or Eye-deceiving?

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