People are happy when they get amazing products and services. What is in a brand actually?

All of us have a brand that we relate to the most. We choose that brand because it speaks to us. We love it from our heart that we pay anything we are asked to make it our own. We even become an evangelist for it. We want to even be referred to as ‘the guy or the girl that loves …’. This is what brand is. It is the appreciation we have…