How to use ZeBrand
We make creating a brand toolkit as easy and intuitive as taking a quick personality test. Just answer a few questions and we’ll generate elements and suggestions based on your input.
Here’s a step-by-step overview for those who want to know what they’re getting into:
2. What’s your brand’s name? Tell us what to call you. This could be the name of your company, team, or whatever group you’re trying to brand. Once you have entered your brand’s name, click Next→.
3. What industry is your business in? Hint: Once you start typing, a list will appear with industries listed in alphabetical order. Please select one that best applies to you. After selecting your industry, click Next →.. Which word most describes your brand personality? Next, you’ll see a set of six distinct personalities to choose from. If your brand were a person, which one would you use to best describe them? If you don’t see anything relevant, feel free to move on to the next step!
4. Which word most describes your brand personality? Next, you’ll see a set of six distinct personalities to choose from. If your brand were a person, which one would you use to best describe them? If you don’t see anything relevant, feel free to move on to the next step!
5. Here, you can describe your brand in your own words. This is optional, but we want to make sure that we fully get what you’re going for. Examples: Playful, Rebel, Design.
6. Based on your answers thus far, you’ll see a set of suggested core values for your brand. Don’t worry if you’re not 100% set on them- you’ll have the option of editing these later on your own. If our suggestions seem way off mark, feel free to go Back and revisit some of your answers.
7. This is the final step that asks about your brand’s purpose/mission. If this seems like a loaded question or you have trouble putting thoughts into words, try answering the following:
Who: Who are you helping the most? Who is your main target audience?
What: What problem are you trying to solve? What is your ideal outcome or results that you want to achieve?
Why: Why is this important? Why does it matter and what are the benefits?
How: How are you going to take action and generate results? What is your solution for solving this problem?
Again, none of this is set in stone- you can edit these statements later on your own. Click Next → when you’re ready to see your results.
8. Here is your unique brand toolkit! You’ll see suggested design elements such as Color and Fonts that we’ve picked for your needs, as well as some of your own thinking and words organized into the Mission and Values sections.
You will also have the option to create your account. Once you do so, you can edit, save, and access your toolkit at any time as needed.
That’s it! If you’re intrigued to give it a try, click here to get started.
Have a Happy Branding Day! :)
