Open Your Brand Toolkit for Evolution!

Every brand, no matter how small or large, has asked questions like these.

“Where is our business heading?”
“What are the strengths and weaknesses of our service?” “How can we differentiate our product from the others?”

If you’ve ever felt a little lost in branding, you are on the right page.

It’s time for you to open up your brand toolkit and have a talk with your team. This is crucial because a brand toolkit is what you need to create your company’s identity.

A brand toolkit contains a set of specifications for how to put your brand forward and develop customer recognition. So, if you feel the need to redesign and implement a comprehensive brand identity, simply start by changing your logo, brand colors, or images. Keep on editing until you and your team members reach a consensus.

“Are we allowed to keep editing our brand toolkit?!”

See how Walt Disney did it.
We need no explanation as to what Disney is. The entertainment company is recognized worldwide. But not everyone understands how Disney has kept on growing as a captivating brand since its establishment in 1950.

Lots of reasons can be considered as important, but one of the reasons the company has remained successful is that the brand was able to adapt to changing circumstances. The company’s method of providing entertainment has changed

drastically over the years. However, it has never swayed from its mission to entertain. They’ve stayed in tune with their customers. Here is proof of the importance of listening to the market attentively.

A brand toolkit is a living thing. Once you’ve figured out what’s unchanging about your brand, you too will be ready to adapt and change the things that could be changed.

With ZeBrand’s premium plan you can edit your brand toolkit any time!

From the commencement of your business through to the stages of rebranding, keep on updating your thoughts and edit your brand toolkit to reflect your evolution. Stay fresh, and stay true to your brand identity.