Optimize Your Activity with Brand Guidelines
Brand guidelines are compiled in a document that explains, for example, use your logo, color, font and even how to use spaces. It’s often handed out from a branding agency at the end of your company’s branding or rebranding project. Yes “in theory” that’s what it is but actually it’s more than just a document.
The truth is; brand guidelines are an essential guide for your company to build identity and to sustain trust. Plus, it’s NOT the type of thing that is completed when handed out to you. Rather, it exerts its utmost power when some kind of change happens.
Hiring new members in your company?
It’s hard for someone new to understand your company right from the beginning, while at the same time, it’s also hard for the existing members to recall how they felt on day 1.
Let your brand guidelines be your comprehensible guide of your company’s vision and culture, for both founding members and new members.
Running a new campaign?
No matter how well you’ve investigated a trend, it’s difficult to predict whether it’s going to be a blockbuster or a flop in these unpredictable times. (But if you do know how, please let us know!) This may instill a sense of fear about taking on the challenge of something new. Brand guidelines are always there to support your ambition and stay true to your company culture without breaking your promise to users and clients.
New people, new projects
They bring your company a fresh perspective on business. However, your business needs to be consistent throughout those changes. Let your brand guidelines be your beacon to reflect on your brand, revise it, and build it up.
“So, who’s going to create brand guidelines for us?” Let ZeBrand be your partner!
With ZeBrand premium you can create your brand guidelines just by answering a few basic questions. You can also share your brand guidelines as a PDF that doesn’t require any specific OS.
Create your brand guidelines
Share and grow your brand with your members and keep your creation moving on!
