The future is purple, bold like a superhero, and brimming with serenity
We embarked on a mission of courage and determination to conquer the complex and uncertain world of home selling. We were aware that more than 20% of transactions fall through, and sellers have an average of six counterparties to manage, leaving many homeowners feeling trapped in their homes. Nevertheless, we did not allow these challenges to hold us back.
We have reinvented the home-selling process through sheer grit, determination, and ingenuity, providing homeowners with a guaranteed and secured offer in just a few days. We have simplified and guaranteed life’s most important transaction, allowing people to pursue their dreams and change their lives.
We have become the market leader in France in less than a year, but our ambitions do not stop there. We are not satisfied with simply repairing a minor aspect of the home-selling process. We want to meet the needs of the entire market by offering a simple and serene way to buy or sell a home.
We are not a traditional real estate agency. We are warriors in the fight against complexity and uncertainty. Our new brand reflects our identity and the world we want to create — a world where everyone can live without limits and is free to explore new adventures and opportunities.
Our brand-new vision
Today, we are thrilled to unveil our new brand, a powerful symbol of our unwavering determination to shake up the world of real estate and make home-buying and selling a more joyful and fulfilling experience.
We understand that purchasing a home is a life-changing event that elicits profound emotions and necessitates trust and love. It is a delicate and complex process that blends human connection with technology and simplicity. Our new brand captures this unique blend of rational and emotional elements, using bold font and inspiring colors to inspire and uplift.
We invite everyone in the real estate ecosystem to join our new brand on this thrilling journey and help us create a world where buying and selling a home is simple, specific, and serene. Let us collectively challenge the status quo and reinvent life’s most important transaction.
A rebranding that focuses on inspiring and empowering people
Our new brand identity represents our ambition to be a hero in the world of real estate, providing strength, reassurance, and trust to anyone looking to buy or sell a home. We are mentors, guiding our clients with positive energy and courage through the complex and uncertain world of real estate.
Our brand archetype is a strong and reassuring hero who inspires confidence and mutual trust. Our brand reflects our commitment to making the home-buying and selling process simple, specific, and serene.
Hero Archetype and his personality
Our new brand identity is designed to be flexible, adaptable, and digitally friendly. It is based on a modular system of blocks that can be combined in infinite ways to create a consistent and cohesive visual aesthetic.
This modular approach allows us to adapt our brand to the constantly evolving world of digital media, keeping our visual identity fresh and relevant. Our brand will always look sharp and professional, whether we are creating a banner ad, a social media post, or a landing page.
Our new brand identity strikes the perfect balance between consistency and creativity, allowing us to showcase our ambition and values in a dynamic and engaging manner.
Why blocks?
We based our brand identity on blocks because we believe life is like building with blocks. In life, we all move forward, one step at a time, laying one block after another, just like constructing a sturdy and beautiful structure.
Blocks are also a powerful metaphor for how we approach real estate. Each person’s home-buying or selling journey is as unique as the shapes and sizes of blocks. We are here to offer the support and guidance required to ensure that the journey is as smooth and stable as possible.
And, like a child playing with blocks, we sometimes need a little boost or assistance getting from one block to the next. That is why we are here: to give people a boost and assist them in changing their lives and achieving their dreams.
This boost is Zefir.
The future is purple
We chose purple as the primary color for our brand because it represents imagination, dreams, and spirituality. Purple is a calming and inspiring color, and we wanted our brand to reflect the relaxation and inspiration that our services bring to the home-buying and selling process.
Purple is also associated with innovation and creativity, both of which are central to our mission of revolutionizing the real estate market. Our service is extremely simple and straightforward, and we believe the color purple is perfect for inspiring people.
We are thrilled to introduce our new brand to the world and invite you to join us on this exciting journey. Let us work together to make the home-buying and selling process simple, specific, and serene. Let us all challenge the status quo and work together to make the world a better place for all.
All our colors support our core values.
People should remember that we are a trustworthy platform that focuses on modernizing the image of the sector.
The new voice will inspire people to embrace and celebrate change
Our brand is all about inspiring people to experience new adventures without fear or struggle. This echoes our mission to change the real estate system and make home-buying and selling a more joyful and fulfilling experience.
We want to tell stories that inspire people to chase their dreams and embrace change. The tone of our brand is confident and empowering, reminding people that they can shape their own lives and pursue their dreams.
At the same time, we are dedicated to providing the best real estate experience possible, one that is simple, specific, and serene. Our brand reflects this commitment and desire to make a positive difference in the world. We invite you to join us on this exciting journey and contribute to making the future a better place for all.
Three-month rebranding: the shout of passion
Creating a new brand identity and launching it to the world is a massive undertaking, but we were up to the task. In just three short months, we developed a new brand that reflects our ambition, values, and mission.
Our new brand is the result of months of hard work, research, and collaboration. We are thrilled to share it with the world and invite everyone to join us on this exciting journey.
We believe that our new brand will help us stand out in the crowded world of real estate and show the world that we are a forward-thinking and innovative company.
We are excited to see what the future holds and are confident that our new brand will help us achieve our goals.
But what challenges are expected on such short notice?
One of the most challenging aspects of any brand redesign is anticipating and managing the impact on the rest of the organization. A redesign affects the marketing and branding teams, product development teams, and other departments.
That is why it is essential to plan out the major milestones of a redesign and ensure that everyone is on the same page. This allows the teams to collaborate seamlessly and helps to ensure that the redesign is completed on time and within budget.
We started by developing a brand platform to help establish our strategy and guide our brand redesign process. This was followed by a series of workshops with our founders and collaborators, which proved crucial to the success of the redesign.
The workshops allowed us to gather feedback, ideas, and insights from a diverse range of perspectives, which assisted us in developing a brand that is true to our values and mission. The end result is a brand that reflects our ambition, commitment to modernity, and desire to make home-buying and selling simple, specific, and serene.
The archetype stage of our brand redesign process was incredibly effective in providing a creative direction for our brand. This stage was used to identify the key characteristics and qualities we wanted our brand to embody, and we used those insights to guide the rest of the redesign process.
Once the archetype stage was complete, we created a list of all the assets that needed to be redesigned, which we distributed among our teams. This allowed us to work efficiently and deliver a maximum amount of work in a short period.
We could not be more delighted with our new brand identity and feel more energized than ever, ready to offer a revival to all homeowners and home-seekers.
Welcome home, people.
