Jesus SifuentesTap into Sports Fandoms on YouTube through Zefr’s Contextual Targeting Opportunity for the FIFA…The countdown for the 2022 World Cup in Qatar is underway as 32 teams prepare to represent their countries on a global stage…Oct 25, 2022Oct 25, 2022
Brianna TraftonZefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA…Last week at the annual ThinkLA Idea Awards — an advertising industry event hosted by ThinkLA, the Los Angeles-based organization…Jun 13, 2022Jun 13, 2022
Brianna TraftonEarth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTubeEarth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…Apr 22, 2022Apr 22, 2022
Brianna TraftonKey Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…Dec 30, 2021Dec 30, 2021
ZefrWho’s Watching the Watchmen?The dawn of a new day in brand safety and suitabilityMay 4, 2021May 4, 2021
Elisa CrutchfieldZefr is Selected as Brand Safety Reporting Partner by YouTube, Announces Development of…The leader in Contextual Data and Brand Suitability will expand its partnership with YouTubeOct 21, 2020Oct 21, 2020
Elisa CrutchfieldContext 3.0: How Zefr’s Contextual Data Effectively Shifted a Brand’s TV Budget to YouTubeWithout Sacrificing Brand SuitabilityAug 12, 2020Aug 12, 2020