Elisa CrutchfieldZefr Named to TikTok Marketing Partner ProgramZefr, global market leader in brand suitability in walled gardens, deepens integration with TikTokFeb 23, 2023Feb 23, 2023
Jesus SifuentesTap into Sports Fandoms on YouTube through Zefr’s Contextual Targeting Opportunity for the FIFA…The countdown for the 2022 World Cup in Qatar is underway as 32 teams prepare to represent their countries on a global stage…Oct 25, 2022Oct 25, 2022
Brianna TraftonFree Speech & Fake News: Revisiting Brand Suitability in the Age of MisinformationAhead of the US midterm elections this fall, the spread of misinformation and fake news online continues to be a pervasive problemOct 17, 2022Oct 17, 2022
Brianna TraftonZefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA…Last week at the annual ThinkLA Idea Awards — an advertising industry event hosted by ThinkLA, the Los Angeles-based organization…Jun 13, 2022Jun 13, 2022
Brianna TraftonEarth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTubeEarth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…Apr 22, 2022Apr 22, 2022
Brianna TraftonQ2 Brand Planning: Exploring April Tentpole Moments on YouTube through Zefr’s Contextual DataThe days are getting longer, the weather is getting warmer, and anticipation for spring and summer plans are coming together for both…Apr 6, 2022Apr 6, 2022
ZefrZefr Selected By Meta as First Partner for Feed VerificationAfter an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…Mar 17, 2022Mar 17, 2022
ZefrZefr Innovation and Ad Tech MusingsBy Richard Raddon, co-founder and co-CEO, ZefrMar 8, 2022Mar 8, 2022
Brianna TraftonWalled Gardens vs. the Open Web: A 2022 Industry Overview & OutlookThe Big PictureMar 3, 2022Mar 3, 2022
Brianna TraftonPlanning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTubeFans and brands alike are getting ready for one of the biggest sports and television moments of the year. This year’s Super Bowl, between…Jan 31, 2022Jan 31, 2022
