Shaping an icon

Nick Levesque
May 21, 2020 · 7 min read

Creating a new icon style for Zendesk

With the ubiquity of emoji, there’s never been a more prevalent time for icons in marketing and design than there is now. Icons play an important role in creating visual shorthands for brands: they’re mini images that can be quickly scanned and understood. They make presentations more visually appealing and billboards quicker to read. And let’s be honest—they’re just more fun to look at. 🤡