Can Social Media replace Websites?
Did this question ever cross your mind?
A lot of new-age business people and entrepreneurs have a different outlook towards it.
Internet (mainly social media) is the new age revolution, and people spend hours on social media platforms, well there are several ways to show up on the Internet.
1. Creating a website
2. Social media platforms
Gone are the days when people relied upon sites and offline methods. Social media is booming like anything, and perhaps it serves as the most accessible channel to carry out business communications. Within no time, one can create their account on these platforms and proliferate. Facebook, Instagram, Twitter, etc. creates a junction for millions of customers, and therefore it works as a boon to garner opportunities.
Why social media?
Having said it is the easiest and cheapest platforms as you don’t need any website developer or skilled person to set up your profile
· Presence of customers of all age groups makes it no-sweat to approach and communicate with them. Hence it gives ample opportunity to target a vast customer base.
· It is a powerful tool to market your business
· No commitment is required; one can create and delete the account on their own will.
Pros of owning a website!
· The most crucial part of owning a website is that you provide credibility. While social media accounts can bluff, your website is proof that you actually exist and functioning well. It builds trust and brand reputation from the information about your company on your website.
· While if you own a website, it gives you confidence and motivation, which keeps you excited for a long journey ahead!
· You are the boss; hence you have full control over your website, and you can customize content and promotional activities according to the need and time to time updates can be made.
· Sometimes, putting up ads on social media platforms can be costly. It is also an open forum with no control and limited customization. If you don’t follow or abide by their policies, you might get banned too.
Utilizing social media and website
Social media compliments website i.e., without a proper website, social media connections would be less. A well-planned strategy must include both websites and as well as social media.
Hence multichannel marketing should be implemented to grow your Presence, methods like online marketing with social media, and a website will boost your capacity and expand your customer base.
One mantra to remember is
“Never get disappointed and do not skip any opportunity to catch hold of your customer.”
