Do you know your Social Media Enough?
Social Media Marketing (abbreviated as “SMM”) is another one of the most popular ways of marketing your business on online platforms. No one is unaware of Social Media. Let’s dive in to view a few important things that you keep in mind while working within SMM.
SMM — What is it?
What is Social Media Marketing? It is probably one of the easiest questions to answer. Marketing our products or services through Social Media, right? But is it actually that simple? The reality of SMM is not in the “what”, but in the “why” and “how” of it.
A few misconceptions about Social Media Marketing are:
· It is often misunderstood as “spamming”.
· We should spend money on Social Media Ads to target everyone is another wrong idea in the minds of companies.
· Companies often create a single piece of content and promote it as it is on all the social media platforms. Another incorrect step.
Why is Social Media Marketing necessary for your business?
A majority of your customers spend the maximum time of their day using Social Media. About one-fourth of the world population uses it. This means, there is a large scope of reaching out to your potential and existing customers through Social Media. And that necessitates your presence on Social Media.
People turn to Social Media for content to consume. When you give your customers what they want i.e. valuable content, you give them a choice and gain their trust. They will consider you a reliable source for information and will build a relation between you and your customers. It also attracts prospects and allows you to directly communicate with them.
Apart from these advantages, Social Media channels now come with their own advertising tools and ways to analyze them. So, not only you can target your audience to a great extent but you can also measure how they are engaging with your content and responding to your ads.
SMM and SEO — Are they connected in any way?
Social Media Marketing and Search Engine Optimization might seem like two entirely different things. But that is again, a myth.
Search Engine Optimization (SEO) continually searches for CONTENT, which is also provided by Social Media sites through SMM. That doesn’t sound weird now, right? Another interesting thing is that people search on search engines FOR Social Media content.
The “how” phase of SMM
Now that you have known what SMM is and why it should be used, let’s see how it should be used. Knowing your audience is the first and the foremost step in any kind of marketing service.
Creating different content for according to various social media platforms, ad promotion of top-performing contents and other methods like cross-promotion of content are also ways in Social Media Marketing.
There are a variety of people and the ways and forms in which they consume content are different for each and every platform. This makes it necessary to optimize your content for various websites; more particularly, for your audience on those websites.
We help you in promoting your business online by working with you on various steps of Social Media Marketing. You can contact us anytime to know more.
