Why Club Deal investment is the future of private markets?

Cyril Bertier
Zenvest
Published in
3 min readMay 21, 2019

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We created Zenvest to professionnalize and efficiently scale Club Deal management.

Club deals are an emerging trend in private markets. They rely on trust and transparency in the investment community, two trends that are increasingly important in investment markets. We think Club Deals deliver more value to everyone: deal managers, investors and founders.

Zenvest is the all-in-one, white-label solution to fund your opportunities and build the best experience for your investors. We want to professionalize club deal management, by helping VC funds, accelerators, investment clubs and studios to manage and scale private placements for their customers while providing investors a seamless, transparent, and trustable private investment experience.

Club Deals or Investment Funds: two options for collective investment

Investment Fund

  • A General Partner, legally authorised by his regulation authority, raises money from individual or institutional investors (LPs) and will invest on their behalf on a specific and communicated thesis.
  • Investors won’t access all information and are locked-in for certain period of time.

Club Deal

  • One or several individuals, the club deal managers, gather a community of investors and share relevant investment opportunities with them.
  • Each investor decides whether or not to invest, how much and whether or not he joins the club: there is no required legal binding between investors and deal managers.

Why we believe in club deal?

Because we are convinced that it delivers more value to all the parties involved.

Deal Managers:

  • Simplicity: no more tedious paperwork and long fundraising roadshows. Start and stop operating whenever you want.
  • Flexibility: your club, your rules. You set the rules on fees (performance carried interest, membership fee, entry fees, etc), you set the expectations on investor commitments, you manage the communications & interactions with founders, etc.
  • Immediacy: start from day 1 one with a small community and make it grow with your opportunities.

Investors

  • Deal-by-deal basis: the moment you join the club you can access and assess each opportunity, how much you want to invest and stop doing so at anytime. The best clubs will also offer you a way to build a diversified yet high quality portfolio.
  • Community based: leverage knowledge and expertise from other club members.
  • Involvement: you can either be passive or have a hands-on approach with investments.

Founders

  • Relieving: no time pressure related to the fund lifespan.
  • Diversity : access a larger pool of investors without constraints in your cap table (if SPE/SPV).
  • Raise money on a continuous flow more easily.

Overall, we think that the whole model is virtuous since it operates on trust.

If opportunities are good and relevant, if there are no hidden fees, if there are no conflicts of interest, if reporting and valuation are honest and unbiased, if the community is active and trustworthy (etc.), club deal investment is the best solution!

Since operating a large and growing club deal can be a time-consuming, we created Zenvest, the Club Deal management software.

We would be more than happy to get feedback on our views, our product, and our project with DMs, comments or mails. We are still looking for a few more actors to partner with and keep improving our product. If you are considering raising a fund, creating/operating a club or developing your own software, please contact us!

To find out more about Zenvest, send us an email at team@zenvest.com

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Cyril Bertier
Zenvest
Editor for

Building Zenvest, the Club Deal management software for investment clubs, accelerators, startup studios, VCs, and BAs