The Secret Sauce to becoming a Real Estate Super Agent — your own Website
It’s 2022 and you still don’t have a website?
Unless you’ve been living under a rock there’s no other explanation for why you wouldn’t have a functional website for your business.
Well, whatever your excuse, as a real estate agent one of the fundamental basics of being relevant in today’s digital landscape is to have an online presence.
While being active on social media platforms is great to gain followers, these fall short when it comes to establishing two-way communication between buyers/sellers and agents.
So, can a website really get your business out of the funk and into the limelight? Yes, and yes! If designed and built the right way, it can be a game-changer for agents.
How can you get your website, you ask? With zero-code apps, such as the Zeo app, you now have the power to create a fully-functioning website without having any prior knowledge of coding, website design, or marketing.
If you’re still not convinced about getting a website for your real estate business, take a look at the top 3 reasons why you need to tap into this opportunity right away.
1. Build credibility
A well-designed website can be the only digital identity you need for your business. It can be used as a marketing hub that helps you funnel traffic from all your other online profiles and social media pages to one website.
Today’s modern home buyers and sellers are likely to research a prospective real estate agent online instead of wholly depending on referrals or word of mouth. Agents who have a personal website and an excellent online presence will undoubtedly garner more credibility with prospective clients.
2. Tap into analytics
Having your own real estate business website gives you access to rich analytics reports and insights such as the number of website visitors, keywords that gained traction, and what content drives the most traffic.
The data you get from websites is far superior compared to the insights you get via social media platforms. In fact, you can utilise website data to fine-tune your content and marketing strategies across all platforms, social media included.
3. Educate clients
Several real estate businesses have websites that are pretty bland and mostly boast about their sales record. Of course, there’s no harm in mentioning a few accolades here and there, but basing your whole website on the prizes you’ve won can seem like a juvenile effort at gaining new clients.
What you can do instead is create a repository of essential educational content and tools for home buyers and sellers. Here are some tools and content ideas you can add to your website:
- Home buyer’s/seller’s checklist
- Mortgage calculator
- Guide to home loans
- Access to MLS listings
- FAQs and informative blogs
- Virtual tours of properties
- Current house listings
Not only will these add value to your website but they’ll lead to huge spikes in website traffic as well.
An easy way to build your real estate website
With so many upsides to having an individual website for your real estate business, you’d be a fool not to grab this opportunity.
If the only thing keeping you from becoming a successful and credible agent is the lack of coding and design knowledge required to build your website, then look no further! ZEO gives you the liberty to build a website from scratch, customizing it to meet the aesthetic and communication sensibilities of your real estate brand.
So, what are you waiting for?
Get your zero-code website today and kickstart your journey to becoming the most sought-after real estate agent in town!
