How To Keep Creating Content That Keeps Your Audience Coming Back
Do you know those times when you created something you thought was a masterpiece? You spend hours creating, tweaking, re-creating, and then go: “This is the one. This is the one that will put me on the radar.”
“This is the one that will bring in thousands of dollars.”
You publish it. Then you check your analytics every hour; nothing is happening. You think to yourself: “It will pick up. I’ll give it more time.”
You check the analytics again, and you see one view, and that was your best friend whom you asked to check if the content was any good.
Three days come and go, and it is just 4 views. Discouragement sets in and you doubt yourself.
But, here’s what’s funny about this path called content creation.
Sometimes, people spend less than 45 minutes from creation to editing to publishing the content.
They woke up the next morning, opening their phone with emails from thousands of people telling them how the content changed their lives, or some big-shot content creator asking them to partner with them.
It is such a dilemma sometimes. As creators, we don’t know what will stick to the wall or what people will resonate with.
Does it mean the content you spent less than an hour on is better than the one you spent 7 hours producing? No, I don’t think so.
After listening to hours of podcasts from immensely successful content creators; there is a way to create content that your audience cannot get enough of.
It is quite simple; are you ready?
CREATE MORE CONTENT
Hear me out. It sounds cliché, and you have heard it over and over again. But creating more content is the surefire way to create content your followers will f$ck with. Pardon my French.
I watched a video about a comedic content creator, who has all his videos go viral. When asked about the secret to the virality of his videos?
He said he pushed out content every single day. No days off. Then he noticed a pattern where certain content performed better than others
He doubled down on content that did extremely well, and soon after he could easily create content that had a high chance of going viral.
He admitted not everything he created went viral. Sometimes they performed averagely, yet he doesn’t bother analyzing why this video did not perform as well as yesterday’s one did.
Instead, he works on content that is going out tomorrow.
There is no need to cry over published unsuccessful content. How does the saying go again?
“Practice makes perfect.”
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